SEO Innovation Content Specialist (Sports & iGaming Focus)
Advision Development Open At a glance
Mid-level SEO role at Advision Development. Remote, United States · full-time · no salary stated · we estimate $80,000–$119,084 across the United States.
Advision Development has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Find search gaps by researching keywords and competitors, then surface high-intent opportunities
- Shape SEO content plans for sports betting and online casino pages, and build authority across those topics
- Write, revise and tune long articles for search intent, accuracy and readability
- Create briefs, templates and editorial rules, then guide writers and freelancers toward consistent work
- Check published pages, track rankings and traffic, and report on engagement and SEO performance
What you bring
- At least four years in SEO, with working knowledge of both on-page and off-page methods
- You can write and edit long-form content, and have managed freelancers or content teams
- You can use Google Search Console, Ahrefs or another listed SEO tool
- You have worked in sports media, sports betting or another listed field
Who this fits
This mid-level remote role suits someone who can combine hands-on SEO content work with editorial direction for writers and freelancers. You’ll work on U.S. sports betting and online casino content.
From the employer
About Advision Development
We are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.
About the Role
Advision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. You’ll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.
This role combines on-page SEO acumen with content editorial skills—perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.
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Key Responsibilities
● Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
● Develop and execute innovative SEO content strategies for sports betting and online casino verticals
● Write, edit, and optimize content for clarity, search intent, and accuracy
● Build and manage content briefs, templates, and editorial guidelines that support SEO goals
● Collaborate with internal writers and freelance contributors to ensure content quality and consistency
● Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
● Monitor and report on keyword rankings, organic traffic performance, and user engagement
● Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends
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Qualifications
● 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
● Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
● Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles
● Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
● Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
● Comfortable working in WordPress or similar CMS environments
● Understanding of link-building strategy and how content supports backlink acquisition
● Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
● Bonus: Knowledge and experience with online casino-related content.
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