Director, Growth Marketing & Revenue Operations

Aviary Open

Remote United States Director Growth Marketing

At a glance

Director-level Growth Marketing role at Aviary. Remote, United States · no salary stated · we estimate $175,000–$248,900 across the United States.

Estimated pay

Aviary has not published a salary for this role. The figure below is our estimate, not theirs.

$175,000 – $248,900

What the middle half of lead growth marketing roles in the United States paid, among postings that did state a salary.

Worked out from 248 postings that stated pay, median $203,750. Last updated Nov 13, 2026.

RoleGrowth Marketing

SeniorityDirector

LocationUnited States

WorkplaceRemote

PostedNov 9, 2026

Role brief

remoteroles summary, based on the employer's posting.

What you'll do

Set marketing priorities with commercial leaders, then run programs that raise awareness and generate qualified interest from health system executives
Build AI-assisted outbound, research, enrichment, lead scoring and routing workflows; test campaign channels and track MQL and SQL contributions
Create content, campaigns and account-based programs for new health systems and existing partners, including sales materials and follow-up
Plan conference and webinar activity, manage the CRM and its data, and provide sales teams with useful messaging and tools
Build dashboards for pipeline, conversion, sales activity, marketing results, forecasts and OKR progress; use impact data to guide investment

What you bring

You have a bachelor's degree and at least six years in B2B marketing, including meaningful healthcare experience
You have developed content and demand programs for senior health system executives and can show strong writing samples
You personally execute marketing programs and can use AI tools such as Claude or ChatGPT with sound judgment about accuracy and patient data
You can administer HubSpot, build dashboards, manage CRM data and turn commercial metrics into decisions
You understand health system sales pipelines and forecasting, and can juggle several initiatives while processes are still taking shape

Who this fits

This is a senior individual-contributor role for someone who wants to own marketing end to end and execute directly. The work is weighted toward marketing, with a smaller share focused on revenue operations. The role is remote in the US.

From the employer

What we're looking for

Aviary Health's mission is to empower everyone to live a long, full, and optimal life. We do this by serving as a strategic operating partner for health system service lines, improving access to care, driving better clinical outcomes, and growing accretive revenue through new billable services. Our technology and staffing platform helps hospitals and physician groups add new services and grow the ones they already run. Starting with cardiac and pulmonary rehabilitation, we have helped health systems across the U.S. scale their in-person, virtual, and hybrid care models. We are also proud to be Mass General Brigham's exclusive collaborator for commercializing its Benson-Henry Intensive Cardiac Rehab Program nationwide.

We're looking for a Director, Growth Marketing & Revenue Operations to build and run Aviary's health system marketing function and own the systems behind our commercial team. Reporting to our Head of Commercial Strategy & Growth, you will shape marketing strategy and then personally execute it: writing content, building campaigns, planning our presence at industry events, and running HubSpot. About 75% of the role focuses on marketing and 25% focuses on core revenue operations.

Our approach: AI-powered workflows, human-delivered care. Across the company, our teams use AI agents every day to automate workflows and run care delivery at scale. In this role you will bring the same approach to marketing and revenue operations, building agentic outbound, enrichment and reporting workflows with a team that already works this way.

This is a senior individual contributor role. You might be the right fit if you want to own the whole marketing engine at a growing health tech company and enjoy hands-on, fast-paced strategy execution.

Responsibilities

In this role, you will:

Set and run the marketing strategy with commercial leadership, focused on brand awareness with health system executives and qualified demand for our programs
Design and run agentic outbound workflows (e.g. automated account research and enrichment, personalized outreach sequences, and intelligent lead scoring and routing)
Iterate on outbound marketing campaigns, channels, and sequencing with an experimentation mindset, with a daily view of MQL and SQL contributions
Own an integrated marketing calendar across content, campaigns, conferences, webinars and other commercial initiatives
Write and produce marketing assets yourself, including thought leadership, case studies, customer testimonials, sales enablement materials, email campaigns, and website and social content
Build account-based programs that move target health systems from awareness to engagement to active opportunities, for both new logos and expansion of existing partners
Equip the sales team with messaging, content and tools that make prospecting and partner meetings more effective, and turn what the team hears in the field into new campaigns
Run our presence at conferences and industry events, from selection and budgeting through follow-up
Own our CRM as the primary administrator for the commercial organization, including fields, lifecycle stages, pipelines, workflows, lists and automation
Keep our CRM data trustworthy by maintaining the structure of accounts, contacts, leads and opportunities and auditing data quality with the sales team
Build the dashboards leadership runs on, covering pipeline coverage and movement, funnel conversion, sales activity, marketing performance, forecast and OKR progress
Measure marketing's impact on sourced and influenced pipeline, and use the results to decide where to invest next
Improve the commercial tech stack and workflows as Aviary grows

Requirements for the Role:

Must-haves:

Bachelor's degree
6+ years of B2B marketing experience, including meaningful time in healthcare, ideally tech-enabled clinical services or health tech selling to health systems
Experience developing and executing content and demand generation programs aimed at senior health system executives
Hands-on fluency with AI tools like Claude and ChatGPT in your daily work, using them to research, draft content, analyze data and automate workflows, with excellent judgment in managing accuracy, output quality, and patient data safety.
Excellent writing; you can turn complex clinical and financial concepts into clear, compelling content, and you can show samples you wrote
A track record of personally executing marketing programs rather than directing teams or agencies
Strong working knowledge of HubSpot, including CRM administration, workflows, reporting, dashboards and data management
Understanding of B2B sales processes for health systems, including pipelines, opportunity stages and forecasting
Experience building dashboards and turning commercial data into decisions
Strong project management and the ability to run several initiatives at once
Comfort in an entrepreneurial environment where processes and infrastructure are still being built
Experience running account-based marketing against a named list of health systems

Nice to haves:

Experience as the first or only marketer at a Series A to C company
Familiarity with cardiology, cardiac or pulmonary rehab, or hospital service line economics
Comfort with data and analytics tools beyond HubSpot (Metabase, Excel, SQL)
Experience planning and running presence at roundtables, webinars, and healthcare conferences