Senior Field Marketing Manager

Blackbaud Open

Remote United States Full-time Senior Event Marketing

At a glance

Senior Event Marketing role at Blackbaud. Remote, United States · full-time · $77,700–$104,500 base.

SalaryStated by Blackbaud

$77,700 – $104,500

Base salary for this role, in USD per year, as published in the posting.

RoleEvent Marketing

SenioritySenior

LocationUnited States

WorkplaceRemote

EmploymentFull-time

Base pay$77,700–$104,500

PostedNov 6, 2026

Role brief

remoteroles summary, based on the employer's posting.

What you'll do

Set the K-12 event calendar across conferences, trade shows, roadshows, executive gatherings and community programs
Choose programs based on audience potential, target accounts, pipeline priorities and expected return
Run event delivery from budget and vendor coordination through registration, speaker preparation, on-site execution and issue handling
Connect events with sales, demand generation, content and customer teams, then equip sales with account context and follow-up guidance
Measure account engagement, meetings, pipeline and bookings impact, and use post-event findings to adjust future programs

What you bring

You have shown that event spending can generate pipeline and contribute to revenue outcomes
You bring strong skills in project delivery, budgeting, vendor coordination, stakeholder management and on-site execution
You have partnered closely with sales, demand generation, content and industry specialists
You can apply approved product and industry messaging without introducing new positioning or claims

Who this fits

This individual-contributor role suits a senior field marketer who can connect event execution to measurable pipeline results. It is remote in the United States.

From the employer

About the Role

Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, we help our customers move faster, work smarter, and achieve more. As a Field & Event Marketing Manager for our K-12 vertical, you will create experiences that earn attention, build trusted relationships, and move priority opportunities forward. You will own the full event lifecycle, from strategy and audience through onsite experience, follow-up, and business impact. This is an individual contributor role for a disciplined operator who combines strong experiences with measurable growth outcomes.

What You’ll Do

• Own the vertical calendar for conferences, trade shows, roadshows, executive experiences, and community moments.

• Prioritize events and experiences based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return.

• Use the approved industry narrative and product messaging to shape event themes, sessions, speakers, and attendee experiences.

• Partner with the Industry Strategy Manager to build sector credibility, select relevant relationships, and identify customer or advocate voices.

• Lead planning and execution across budgets, vendors, logistics, creative, registration, speaker readiness, onsite delivery, and issue management.

• Connect each event to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement, and clear follow-up plans.

• Equip Sales with event-specific narratives, discovery guidance, account context, and engagement expectations.

• Create repeatable playbooks, templates, and operating rhythms that improve quality and reduce reinvention.

• Own event performance reporting across target-account engagement, meetings, pipeline creation and progression, bookings influence, and program return.

• Run post-event reviews with Sales and partners, capture learning, and change future investment or execution based on results.

• Use AI-enabled tools and automation to improve planning, targeting, attendee experience, follow-up, and reporting.

How Success Will Be Measured

• Pipeline created and progressed through field and event programs.

• Pipeline per program investment and event payback performance.

• Engagement from priority audiences and target accounts.

• Quality of Sales follow-up, attendee experience, and repeatable execution.

What You’ll Bring

• Demonstrated success connecting event investment to pipeline and revenue outcomes.

• Strong project, budget, vendor, stakeholder, and onsite management skills.

• Experience partnering closely with Sales, Demand Generation, Content, and industry experts.

• Ability to activate approved product and industry narratives without creating new product positioning or claims.

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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include: