Lifecycle Marketing Specialist (B2B & B2C)
At a glance
Mid-level Email Marketing role at BlackBox Strategies. Remote, Poland · full-time.
Pay not stated Email Marketing salary
remoteroles summary, based on the employer's posting.
What you'll do
- Build prospect lists with Clay, then launch and improve cold-email campaigns in Instantly
- Protect inbox placement, sort replies, and keep HubSpot records current with outcomes and lifecycle stages
- Create audience segments and run nurture, re-engagement, abandoned-inquiry, and expansion email campaigns
- Keep email lists clean and manage consent rules and suppression settings
- Coordinate campaign themes and timing with social, and use outbound findings to guide content tests
What you bring
- At least four years working hands-on in outbound, lifecycle marketing, or a closely related RevOps role
- You have personally run email and CRM campaigns, rather than only directing others
- You have supported both business-to-business and consumer audiences
- You understand email deliverability, audience segmentation, and the tradeoffs between channels
Who this fits
This role suits an execution-focused marketer who can take broad direction, shape priorities with leadership, and then run campaigns independently. It is remote and open to candidates globally, with availability during U.S. business hours required.
From the employer
Outbound & Lifecycle Execution Lead (B2B + B2C)
Role Overview
BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences.
This role is ideal for someone who:
Is an expert at hands-on execution
Can collaborate on strategy, then independently ship
Understands how B2B and B2C motions differ across email, CRM, and SMS
Works closely with a Social Media Manager to align messaging and timing
You will partner with leadership on direction and priorities, then own execution end-to-end.
About BlackBox Strategies
BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels—bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients.
Location
Remote | Open to global candidates (U.S. business hours required)
Key Responsibilities
Cold Email & Outbound Execution
Build and maintain outbound lists and enrichment workflows using Clay
Launch, manage, and optimize cold email campaigns in Instantly
Own inbox health, deliverability, warm-up, and reply categorization
Sync replies, outcomes, and lifecycle stages into HubSpot
Continuously test messaging by segment, persona, and intent
Lifecycle & Marketing Email (B2B + B2C)
Build segmented audiences across lead, prospect, and customer stages
Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
Manage compliance, suppression logic, and list hygiene
Use HubSpot Marketing Hub and/or Mailchimp
SMS Marketing (Nice to Have)
Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
Experience with platforms such as Twilio or similar is a strong plus
Coordinate SMS timing with email and social campaigns
Cross-Functional Collaboration
Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
Share outbound insights to inform social and content strategy
Partner with leadership on ICPs, testing priorities, and iteration
Requirements
Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
Direct experience executing (not just overseeing) email and CRM campaigns
Experience supporting both B2B and B2C audiences
Strong understanding of deliverability, segmentation, and channel tradeoffs
Clear written communicator with a bias toward execution
Comfortable operating with high-level direction in a fast-moving environment
Benefits
Competitive compensation
Flexible, fully remote work environment
Opportunity to directly influence pipeline and revenue
Close collaboration with strategy, social, and GTM leadership
Exposure to modern outbound, CRM, and AI-enabled workflows
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