Director of Demand Generation
At a glance
Director-level Demand Generation role at brightwheel. Remote, United States · full-time · $171,000–$244,000 base.
remoteroles summary, based on the employer's posting.
What you'll do
- Own the function’s pipeline and revenue goals, its budget, and the team already in place
- Review channel results and team performance within the first few months, then choose what to retain or change
- Replace form-fill MQL measurement with programs guided by intent and buying signals
- Test a channel beyond the current mix, such as dark social, community growth or agentic outbound
- Use AI in content creation, lead scoring, routing, outbound sequences and performance reporting
What you bring
- You have improved or reset a demand generation team that was already operating
- You rebuilt a marketing process yourself with AI or agentic tools and can explain what changed
- You launched a channel outside paid, SEO or social within the past two years and carried a pipeline or revenue goal
- You have led specialists or directors through a change in leadership
Who this fits
This director role suits someone who can assess an established function, make tough performance calls and lead its existing team. The job is remote in the United States, with regular reporting to the CPO and work alongside Sales leadership.
From the employer
Our Mission and Opportunity
Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.
Who You Are
You're someone who can walk into a running function and tell, quickly, what's actually working versus what's just familiar — and you act on that distinction instead of leaving it in place out of politeness. You build with AI rather than just directing others to use it: your own workflows for content, scoring, and outbound have already changed shape around agentic tools, and you have a real point of view on where AI search and signal-based marketing are taking the discipline next. You hold a high bar for what “good” looks like, including for a team you inherited rather than hired, and you'd rather have a hard conversation early than let underperformance run quietly.
What You'll Do / Scope of Work
Own the demand generation function's pipeline and revenue number, budget, and existing team from day one.
Diagnose the current channel mix and team within the first 60–90 days, and make the call on what to keep, retool, or retire.
Shift the function's measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing.
Launch at least one channel beyond what's already working — GEO/AEO, dark social, community-led growth, or agentic outbound.
Embed AI and agentic tooling into core workflows: content production, lead scoring and routing, outbound sequencing, and reporting.
Partner with Sales leadership on funnel definitions, SLAs, and conversion quality, and report regularly to the CPO on performance and resourcing needs.
What You've Done
Modernized or turned around an existing demand generation function — not only built one from scratch.
Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after you can describe.
Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not instinct alone.
Led a team of specialists or directors, including through a leadership transition.
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.
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Demand GenerationRemote$170k+
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