Social Media & Community Lead
At a glance
Senior Social Media role at Bybit. Remote · full-time.
Pay not stated Social Media salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set the regional direction and operating rules for social media and community work across channels
- Give regional teams playbooks and practical guidance for consistent, high-quality execution
- Bring together social listening, customer sentiment and community feedback, then turn findings into business recommendations
- Build engagement plans and support reputation work to strengthen brand trust in key markets
- Set measures for community health and social performance, and report results across regions
What you bring
- At least six years in social media, community management, digital marketing or brand strategy at a digital-first organization
- You have led social media and community work across regions or global markets
- You understand social listening, customer sentiment, reputation management and community engagement
- You have built scalable playbooks, governance approaches and operating standards
Who this fits
This senior role suits a strategic, analytical lead who can turn customer insights into business recommendations and influence teams without direct authority. You’ll work across regional and global teams and partner with product, marketing, PR and customer experience groups. The role is listed as remote.
From the employer
About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.Key Responsibilities
- Lead as Social Media & Community COE to the regional team, defining the regional strategy, governance, and operating framework across all social and community channels.
- Establish scalable frameworks, playbooks, and best practices that enable regional teams to execute consistent, high-quality social and community initiatives.
- Own the collection, consolidation, and analysis of community feedback, social listening, and customer sentiment, translating insights into actionable recommendations for business stakeholders.
- Build and strengthen brand trust by developing community engagement strategies and supporting reputation management initiatives across key markets.
- Partner with Product, Marketing, PR, Customer Experience, and Regional teams to ensure community insights are embedded into product launches, campaigns, and customer communications.
- Train and enable regional teams through coaching, knowledge sharing, toolkits, and campaign frameworks to improve execution quality and operational maturity.
- Define performance metrics and reporting frameworks to measure community health, engagement, sentiment, and social media effectiveness across regions.
- Continuously identify opportunities to optimise processes, tools, governance, and resource allocation between global and regional teams.
Requirements
- 6+ years of experience in social media, community management, digital marketing, or brand strategy within a fast-paced, digital-first organisation.
- Proven experience leading regional or global social media and community functions across multiple markets.
- Strong understanding of social listening, community engagement, customer sentiment analysis, and online reputation management.
- Experience developing scalable frameworks, governance models, playbooks, and operational standards.
- Strong stakeholder management skills with the ability to influence cross-functional teams and senior leadership.
- Excellent analytical, communication, and presentation skills, with the ability to translate community insights into business recommendations.
Profile
- Strategic thinker who understands how social media and community contribute to brand, product, and business growth.
- Passionate about customer engagement and building trusted communities.
- Highly collaborative, with the ability to influence without direct authority across global and regional teams.
- Data-driven, commercially minded, and comfortable making decisions based on customer insights and performance metrics.
- Thrives in a fast-paced, high-growth environment and enjoys building scalable functions from the ground up.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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