Experiential Marketing Program Manager
Cydcor Open · verified Oct 24, 2026 At a glance
Manager-level Marketing Operations role at Cydcor. Remote, United States · full-time · $80,000–$100,000 base.
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What you'll do
- Drive sales results for national event campaigns and turn client goals into plans teams can execute
- Run event programs across markets, sourcing suitable venues and coordinating schedules, logistics, and activation needs
- Set event expectations and sales targets with the independent field network, while checking coverage and readiness
- Track sales, customer acquisition, quality, and other campaign measures to identify stronger venues and recommend changes
- Support major event launches, resolve on-site issues, and share performance updates with clients and leadership
What you bring
- At least three years in event sales, experiential or field marketing, event programs, or related multi-market sales work
- Experience leading event sales teams or programs and converting client priorities into field activity
- Background coordinating event staffing and readiness across regional or national programs
- You can use sales and event results to assess performance and improve later executions
Who this fits
This manager role suits someone who has led event-based sales programs and handled client relationships across multiple markets. Expect travel of at least sixty percent, plus evening and weekend support around event schedules. You will coordinate with the independent field sales network but will not directly manage it.
From the employer
About the Role
The Experiential Marketing Program Manager drives revenue and oversees execution across national event-based sales programs. This role serves as a key liaison between Cydcor, our clients, event and venue partners, and the independent field sales network.
The ideal candidate has experience leading sales programs in an events or experiential environment, with responsibility for client relationships, multi-market execution, event sourcing, staffing oversight, and sales performance.
Primary Duties and Responsibilities
- Drive revenue and sales performance across national event-based sales campaigns
- Serve as a primary client partner, translating client objectives into executable event and sales plans
- Oversee event-based sales programs across multiple markets, ensuring consistent execution and achievement of client expectations
- Identify and evaluate event opportunities that align with campaign objectives and customer acquisition goals
- Coordinate event calendars, venue relationships, activation requirements, timelines, and program logistics
- Partner with the independent field sales network to communicate event expectations, schedules, program requirements, and performance goals
- Oversee staffing readiness for events, including ensuring appropriate coverage and identifying staffing gaps, without directly managing the independent field sales network
- Monitor event-level sales performance, productivity, customer acquisition, quality, and other campaign KPIs.
- Analyze event performance to determine which event types, markets, and venues generate the strongest results and recommend adjustments accordingly
- Support on-site execution for key events and launches, including troubleshooting operational and sales-performance issues
- Build strong relationships with clients, event partners, venues, internal teams, and the independent field sales network
- Provide regular reporting and business reviews to clients and leadership on event performance, pipeline, upcoming activations, and opportunities
Requirements
Required Qualifications
- 3–5+ years of experience in event-based sales, experiential marketing, field marketing, event program management, or related multi-market sales programs
- Demonstrated experience leading sales teams or sales programs at events
- Experience managing client relationships and translating client objectives into field execution
- Experience overseeing multi-market or regional/national event programs
- Experience coordinating or overseeing event staffing and field readiness
- Experience using sales and event performance data to evaluate results and improve future execution
- Ability to travel 60%+ and support evenings/weekends based on event schedules
Preferred Qualifications
- Experiential marketing agency experience
- National event staffing/program management experience
- CPG sampling, mobile tours, pop-ups, festivals, trade shows, conferences, retail activations, or similar
- Experience sourcing or evaluating event opportunities
- Experience managing national or Fortune 500 client accounts
Benefits
- Competitive base compensation of $80,000-$100,000 per year, with bonus potential
- Medical, Dental, and Vision insurance
- 401(k) with company match
- Generous PTO and paid holidays
About Cydcor
Cydcor is a leader in outsourced sales, partnering with Fortune 500 and emerging companies to drive customer acquisition and growth. Recognized for our sales expertise and client results, Cydcor has become one of the most trusted names in the industry.
Cydcor will consider qualified candidates with criminal histories in a manner consistent with the law.
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