Etherealize - Head of Marketing
At a glance
Director-level Marketing Leadership role at deCircle. Remote, United States · full-time · $250,000–$325,000 base.
remoteroles summary, based on the employer's posting.
What you'll do
- Set the marketing direction and build distinct narratives for institutional finance and Web3 audiences
- Run Twitter, LinkedIn and content production, including long-form work, educational materials and external writers
- Keep the visual identity consistent across products and channels, and shape website messaging for different audiences
- Plan industry event participation, dinners and speaking opportunities while building Ethereum community relationships
- Coordinate launches for new products and stealth projects, positioning them for institutional and developer audiences
What you bring
- At least ten years across marketing, brand strategy and go-to-market leadership
- You have served as the senior marketing lead for a company or a major product line
- You understand institutional finance and Ethereum or Web3 well enough to explain complex ideas to both audiences
- You can set direction and personally deliver strong marketing work quickly in a startup setting
Who this fits
This suits a senior marketing leader who can move between strategic ownership and hands-on execution, with strong writing and visual judgment. New York is preferred, with remote considered for the right candidate.
From the employer
Company Overview
Etherealize is building institutional-grade financial infrastructure on Ethereum, aiming to move Wall Street settlement, trading, and privacy systems into the digital age. The company is backed by leading investors (including Electric Capital and Paradigm) and focused on bridging institutional finance with the Ethereum ecosystem
Role Overview – Head of Marketing
As Head of Marketing, you will report directly to the CEO and own the full marketing function. Your mission is to position Etherealize as the bridge between institutional finance and Ethereum, crafting compelling narratives for both Wall Street and the crypto/Web3 community. You’ll lead strategy and execution across content, branding, messaging, digital channels, and product launch campaigns.
Responsibilities
Strategy & Narrative: Craft sophisticated marketing and brand narratives for two audiences — institutional finance (credit markets, investment leaders) and Web3 technologists.
Content & Social: Own the company’s social presence (especially Twitter and LinkedIn) and oversee all content marketing, including long-form pieces, educational materials, and external writers.
Brand Evolution: Evolve and maintain a coherent visual and brand identity across products, content, and marketing channels, balancing crypto futurism with Wall Street trust.
Web & Messaging: Manage the company website to effectively communicate tailored messaging for multiple stakeholder groups.
Events & Ecosystem Engagement: Lead presence at industry events, organize dinners and speaking engagements, and strengthen relationships with the Ethereum community.
Go-to-Market & Product Launches: Orchestrate high-impact launches for new products and stealth initiatives, including institutional and developer-facing positioning.
Who You Are
Experience & Leadership: You bring 10+ years of experience across marketing, brand strategy, and go-to-market leadership, having previously been the most senior marketing owner for a company or major product line.
Institutional + Web3 Fluency: You deeply understand both institutional finance (e.g., credit markets) and Web3/Ethereum technology, and can communicate complex concepts to both audiences.
Strategic Thinker & Executor: You thrive in startup environments, can set strategy, and also execute high-quality marketing work with speed and precision.
Exceptional Communicator: Strong written and verbal communication skills are essential, including the ability to create compelling narratives, whitepapers, reports, and thought leadership.
Brand & Aesthetic Sense: You have a strong aesthetic judgment and can shape a brand that is both cutting-edge and trustworthy to institutional audiences.
Benefits & Details
Location: NYC preferred, but remote options available for the right candidate.
Compensation: $250,000 – $325,000 base salary + equity.
Perks: Medical, dental, vision, 401(k), unlimited PTO, and a home office stipend.
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