GTM Growth Lead (ABM)
Forager Open At a glance
Senior Growth Marketing role at Forager. Remote, United States · no salary stated · we estimate $134,000–$194,425 across the United States.
Forager has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Build account lists and scoring so the team can focus on the best-fit prospects
- Write email and LinkedIn sequences, then test targeting, offers and messaging each week
- Connect account data to CRM and outbound workflows, keeping contacts enriched and current
- Use hiring, product launch and funding signals to prioritize outreach and create repeatable playbooks
- Work with SDRs on meeting conversion, train them, and turn sales feedback into messaging and assets
What you bring
- You have built outbound or ABM pipeline and can show qualified meetings or pipeline generated
- You understand how to define target accounts, prioritize them and tailor outreach
- You are a hands-on operator with deep experience in Clay, Sales Nav or sequencing tools
- You have worked with SaaS platforms in GTM, recruiting or another listed area
Who this fits
This senior role suits a hands-on operator who wants to build an outbound ABM system and work directly with the founder. It is focused on outbound pipeline creation, not paid acquisition or traditional growth marketing. The role is remote in the United States.
From the employer
Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.
We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role
We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is not a traditional growth marketing role. The focus is:
- outbound ABM
- pipeline creation
- system design
- experimentation
- sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do
- Build and maintain the TAM
- Define ICP, segmentation, and targeting
- Create an evergreen system to identify high-fit accounts
- Develop account scoring (Tier 1 / Tier 2 / Tier 3)
- Own the outbound motion
- Design messaging and sequences (email + LinkedIn)
- Work directly with SDR to improve reply rates and meeting conversion
- Run weekly experiments (targeting, messaging, offers)
- Build the GTM system
- Connect TAM → CRM → outbound workflows
- Ensure accounts and contacts are enriched and up to date
- Define tracking for pipeline and engagement
- Develop signal-driven outreach
- Identify triggers (hiring, product launches, funding, etc.)
- Build a system to prioritize accounts based on signals
- Create playbooks and enable the team
- Develop repeatable ABM playbooks (1:1 and scaled)
- Build messaging templates and objection handling
- Train SDRs and document processes for scale
- Support deal execution
- Help create assets (case studies, calculators, data samples)
- Incorporate sales feedback into messaging and targeting
What Success Looks Like
- Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
- Strong outbound conversion (reply rate → meeting rate)
- A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements
- Proven experience building outbound / ABM pipeline
- Track record of generating qualified meetings or pipeline
- Strong understanding of ICP, targeting, and messaging
- Hands-on operator (not just strategy)
- Comfortable working in a fast-paced startup
- Deep experience with Clay, Sales Nav, or sequencing tools
- Experience with SaaS platforms (GTM, recruiting, data, AI)
- Experience training SDRs and building playbooks
Benefits
- Build the outbound GTM engine from scratch
- Work directly with the founder
- High ownership and visible impact on revenue
- Opportunity to shape how the company scales
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