Integrated Marketing Communications Manager
At a glance
Manager-level Communications role at Fortive Careers. Remote, United States · full-time · no salary stated · we estimate $77,500–$133,544 across the United States.
Fortive Careers has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Build campaigns around business goals and product priorities, coordinating timelines and contributors across print, digital, social and events
- Guide brochures, sales materials and tradeshow assets, alongside email campaigns, landing pages and online promotions
- Keep social work connected to campaign plans and adapt content for use across channels
- Align messaging with product marketing, sales, clinical education and leadership, and coordinate with agencies when needed
- Set campaign benchmarks, test variations and report results, including ROI and MQL impact, with recommendations for future work
What you bring
- A marketing or related degree, or equivalent experience
- At least five years in integrated marketing, communications, campaign management or a related marketing role
- Experience planning and delivering campaigns across multiple channels, including digital, social, email or events
- A background in brand strategy, content development and improving campaign performance
Who this fits
This manager role suits someone who can connect campaign planning with hands-on delivery across several channels. The work includes coordination with internal teams and outside agencies, plus performance analysis and executive reporting. The position is remote in the United States.
From the employer
Integrated Marketing Communications Manager
Position Summary
We are seeking a strategic and senior-level Integrated Marketing Communications Manager to lead the development and execution of multi-channel marketing campaigns. This role is responsible for building cohesive, end-to-end campaigns across print, digital, social, and event channels within the healthcare or medical device space. The ideal candidate combines strategic thinking with strong execution skills to ensure consistent messaging, maximize engagement, and drive measurable business impact.
Key Responsibilities:
Content Strategy & Execution
- Develop and lead integrated marketing campaigns aligned with business objectives and product priorities
- Build omni-channel campaign strategies spanning digital, social, print, and event marketing
- Ensure consistent messaging and brand alignment across all channels and touchpoints
- Manage campaign timelines, deliverables, and cross-functional coordination
Print & Digital Marketing
- Oversee development of print materials including brochures, sales collateral, and tradeshow assets
- Lead digital execution including email campaigns, landing pages, and online and print promotions
- Partner with creative teams to produce high-quality assets across formats
Social & Content Integration
- Align social media strategy with broader campaign initiatives
- Ensure content is effectively repurposed across channels to maximize reach and engagement
Cross-Functional Collaboration
- Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities
- Work closely with external vendors and agencies as needed
Brand & Experience Management
- Ensure consistent brand presence and messaging across all events
Reporting & KPI Management
- Deliver regular performance reporting, highlighting insights, trends, and actionable recommendations
- Establish benchmarks and conduct A/B testing to continuously improve campaign effectiveness
- Measure ROI of marketing initiatives to inform future marketing communications decisions
- Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact
Additional Duties
- Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative, KOM – sales meeting event planning
Qualifications
Required:
- Bachelor’s degree in Marketing or Marketing Communications or a related field, (advertising, or equivalent experience)
- 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles
- Demonstrated experience planning and executing end-to-end marketing campaigns across omni-channel platforms (digital, social, email, events, etc.)
- Strong marketing foundation with experience in brand strategy, content development, and campaign performance optimization
- Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns
- Prior experience in the medical device, healthcare, or life sciences industry strongly preferred
Preferred:
- Experience with marketing automation and CRM tools
- Familiarity with analytics and campaign performance tools
- Experience working with agencies or managing external partners
- Familiarity with Ad Promo and MLR processes