Senior User Acquisition Manager
Genesis Open At a glance
Senior Growth Marketing role at Genesis. Remote, Ukraine · full-time.
Pay not stated Growth Marketing salary
remoteroles summary, based on the employer's posting.
What you'll do
- Lead several paid channels, including Meta, TikTok and AppLovin, while opening new sources such as Google, Snap or Pinterest
- Use campaign results to spot growth options and choose what to expand, revise or stop
- Maintain and refine cross-channel campaign automation, using AI tools to make workflows more efficient
- Join creatives and PMMs to develop audience understanding, messaging, briefs and consistent funnels
- Link acquisition outcomes to CAC, ROMI, LTV, retention and payback measures
What you bring
- At least three years in user acquisition on Meta, with hands-on control of campaign setup, budgets, bids and testing
- You have personally overseen at least one million dollars in monthly advertising spend
- You have acquired customers for web subscription products and launched channels from the ground up
- You have worked across two or more major channels, including Meta, TikTok, Snap or Google
- You understand attribution, cohort analysis, campaign measurement, LTV and payback
Who this fits
This senior role suits a hands-on marketer who wants direct responsibility for channel growth, analytics and automation. The position is remote in Ukraine and involves working in squads with creative and product marketing colleagues.
From the employer
We're looking for a Senior User Acquisition Manager with a proven ability to scale paid channels, hands-on experience across multiple traffic sources, and direct ownership of $1M+ in monthly ad spend.
This isn't a role where you just maintain campaigns. You'll launch new acquisition channels and help shape how an AI-first subscription product grows, working directly with the creative team and PMMs to turn your ideas into live tests.
About the Product
Findies gives women aged 40–60 a personal team of digital experts in fashion, beauty, wellness, and home. One subscription, all experts included. We are expanding fast and scaling our acquisition infrastructure globally.
The Reality Check
Our team is small and hands-on, and we're looking for professionals who want real ownership and the opportunity to shape and build the business. As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success. This is a high-leverage role: your scope also includes launching new traffic sources, building campaign analytics, and managing automation across channels. You'll work in fast-paced squads alongside creatives and Product Marketing Managers.
Your Mission
- Own Multiple Channels: take full ownership of several channels, including those we're already active on, such as Meta, TikTok, and AppLovin, as well as channels that are completely new to us, such as Google (YouTube, Demand Gen), Snap, and Pinterest.
- Build Campaign Analytics: track performance, identify growth opportunities, and turn data into clear decisions about what to scale, modify, or pause.
- Manage Automation: maintain and improve campaign automations across all channels and use AI tools to streamline workflows.
- Work in Squads: partner with creatives and PMMs on audience insights, messaging, creative briefs, and funnel consistency.
- Protect Unit Economics: connect acquisition performance directly to business metrics: CAC, ROMI, LTV, retention, and payback periods.
What Makes You the Perfect Fit
- 3+ Years in User Acquisition with Meta: hands-on experience as a UA Manager, independently managing campaign structure, budgets, bidding, and testing.
- Scale: direct ownership of $1M+ in monthly ad spend.
- Subscription Experience: UA for web subscription products (web-to-web); web-to-app or mobile app experience is a plus.
- Multi-Channel Background: experience with at least two major channels, such as Meta, TikTok, Snap, or Google (YouTube, Demand Gen).
- Launch Mindset: experience launching marketing channels from scratch.
- Data-Driven: strong understanding of campaign analytics, attribution models, cohort analysis, LTV, and payback.
Perks & Benefits
- Remote-First Culture & Workspace: work from anywhere in the world. We evaluate your business impact, not your hours online. We cover your coworking membership.
- Time Off to Recharge: 20 working days of fully paid annual leave plus paid sick days.
- Continuous Learning: a dedicated budget for professional courses, international conferences, specialized workshops, and advanced language training.
- Healthcare: a medical insurance package, including access to corporate medical consultants.
- AI-First Environment: a compact, high-performing team that deeply values high autonomy, tech-driven workflows, and proactive initiative.
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