UX Designer

🌍 Join Our Global Team Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing. At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us. About the role
We are looking for an experienced UX Designer with digital agency experience leading website projects from research and discovery through to design hand-off.

This role turns business, audience, and performance requirements into clear experience strategies, practical design direction, and high-quality digital outcomes. It serves as a trusted partner to clients and internal teams, helping create digital experiences that balance user needs, client goals, brand, accessibility, technology, and measurable performance.

Please note we are not looking for a visual designer, this role will not include any visual design.


UX Strategy and Discovery

• Lead client-facing discovery and UX strategy engagements, including stakeholder interviews, requirements gathering, audience and journey analysis, heuristic reviews, competitive analysis, and experience audits.
• Translate business goals, user needs, content requirements, analytics, SEO considerations, and technical constraints into clear UX recommendations.
• Define information architecture, user journeys, functional requirements, sitemap structures, wireframes, prototypes, and experience principles that guide delivery.
• Present strategic recommendations with clarity, explaining the rationale behind decisions and building alignment among client and internal stakeholders.
• Ensure UX recommendations support conversion, accessibility, usability, content findability, and the broader digital experience strategy.
• Provide conversion rate optimization recommendations, outlining variant hypotheses, run A/B tests, and report on the results.

Client-Facing Delivery

• Own UX workstreams from discovery through design handoff, ensuring deliverables are well structured, well communicated, and aligned to agreed scope and objectives.
• Act as the UX point of contact for assigned clients, managing expectations, facilitating working sessions, and handling feedback constructively.
• Partner with project management, strategy, content, SEO, visual design, development, analytics, and account leadership to keep experience decisions connected across the engagement.
• Identify risks, dependencies, and open decisions early, and provide practical recommendations that keep projects moving.
• Review work at key stages to ensure quality, consistency, accessibility, usability, and alignment with the approved strategy.
• Support successful handoff to visual design, development, QA, and launch by documenting requirements, decisions, flows, and interaction details clearly.

Cross-Functional and Global Collaboration

• Work as an active member of Gravity’s global Digital Experience team, sharing knowledge and strengthening collaboration across the US, UK, and Vietnam.
• Contribute to reusable frameworks, templates, playbooks, and documentation that improve consistency and efficiency across engagements.
• Represent the UX/UI perspective in integrated planning, scope development, estimation, new business, and client growth conversations.

Innovation and Continuous Improvement

• Stay current with evolving UX practices, accessibility standards, AI-enabled experiences, search behavior, personalization, analytics, and digital platform capabilities.
• Identify opportunities to improve Gravity’s UX methods, tools, deliverables, and client offerings.
• Use AI and automation thoughtfully to increase the team’s capacity for research, synthesis, iteration, documentation, and quality review while maintaining human judgment and governance.
• Help clients understand how digital experiences can adapt continuously as customer behavior, technology, and business priorities change.

Other Duties

• Follow Gravity’s policies, processes, quality standards, and governance requirements.
• Maintain accurate project documentation, timekeeping, status updates, and other required administrative records.
• Participate in internal meetings, training, knowledge-sharing, recruitment, and agency-wide initiatives as required.
• Support other Digital Experience and UX/UI priorities that align with the needs of the business and the direction of the Global Head of UX/UI.

• Typically, 5+ years of professional experience in UX, particularly for websites in complex B2B spaces.
• Demonstrated experience leading client-facing UX strategy and delivery for websites, digital platforms, applications, or other complex digital experiences.
• Experience leading discovery, requirements definition, information architecture, journey mapping, wireframing, prototyping, and design handoff.
• Experience working in an agency, consultancy, product organization, or other environment with multiple stakeholders and competing priorities.
• Experience managing client relationships, facilitating workshops, presenting recommendations, and guiding decisions at senior levels.
• Experience collaborating with distributed, cross-functional, and international teams.

Skills

• Strong command of UX strategy, user-centered design, information architecture, interaction design, and responsive digital experience principles.
• Understanding of conversion rate optimization principles and ability to provide recommendations, variant recommendations and run A/B testing programs.
• Proficiency with Figma and related tools for wireframing, prototyping, documentation, and collaborative review.
• Ability to turn ambiguous business and user problems into structured recommendations, requirements, and deliverables.
• Strong facilitation, presentation, storytelling, writing, and stakeholder-management skills.
• Working knowledge of accessibility, usability testing, analytics-informed UX, SEO, content strategy, design systems, and web development considerations.
• Strong organization and communication skills, with the ability to manage multiple client engagements and deadlines.
• Ability to give and receive direct, constructive feedback while maintaining trust and momentum.
• Comfortable working within tight timelines and juggling multiple clients in different industries.

Desirables

• Experience with B2B, enterprise, or complex multi-market digital experiences.
• Experience with usability testing, accessibility audits, CRO, personalization, or website analytics.
• Familiarity with Sitecore, Adobe Experience Manager, WordPress, HubSpot, or other enterprise CMS platforms.
• Experience working with design systems, component libraries, modular content models, or composable architectures.
• Experience applying AI tools to research, synthesis, prototyping, content, or experience optimization.
• Relevant UX, accessibility, or research certification.