SEO & Website Optimization Specialist (SEO / GEO · Technical · Analytics)

Improvado Open · verified Oct 24, 2026

Remote Worldwide Contract Mid-level SEO

At a glance

Mid-level SEO role at Improvado. Remote · contract.

Pay not stated SEO salary

RoleSEO

SeniorityMid-level

LocationWorldwide

WorkplaceRemote

EmploymentContract

PostedOct 14, 2026 · 10d ago

Role brief

remoteroles summary, based on the employer's posting.

What you'll do

Maintain crawl access, indexing, Core Web Vitals, schema, redirects and site structure across the website
Improve how AI search tools cite and recommend the site, using visibility checks to prioritize fixes
Test page layouts, messaging and conversion routes, then measure changes in conversions and pipeline
Connect organic and on-site activity to leads, pipeline and revenue through dashboards and accurate tracking
Apply search demand and visitor behavior to landing page plans and product messaging

What you bring

At least three years in SEO or website optimization, with measurable gains in organic growth or conversion
Strong technical SEO capability and practical experience with GEO or optimization for AI search
You can build reports and interpret data using GA4, Search Console, BI dashboards and SEO tools
You can work in the Eastern time zone, with a schedule that overlaps the US East Coast

Who this fits

This contractor position suits a hands-on, self-directed specialist who can own website search, performance, analytics and conversion work. You’ll work with developers, designers and marketers on a distributed team, and your schedule must overlap with the US East Coast.

From the employer

About Improvado

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.

We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.

About the Role

We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. This is an analytics-driven, hands-on role for someone who is as comfortable in Google Search Console, GA4, and the browser dev tools as in a keyword report. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.

What You Will Do

Technical SEO and GEO

Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking, and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Monitor visibility in both classic and AI search, and turn the findings into prioritized fixes.

Website optimization and conversion

Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).

Analytics and measurement

Build and maintain dashboards that connect organic and on-site behavior to leads, pipeline, and revenue.
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.

Product and messaging input

Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and landing page strategy.
Work with stakeholders so website content reflects ICP needs and the product’s value propositions.

What We Are Looking For

Must have

3+ years in SEO and/or website optimization, with measurable results in organic growth or conversion.
Strong technical SEO skills and a good understanding of how websites are built, served, and rendered.
Ability and willingness to work in the Eastern Time (EST) time zone, with working hours aligned to the US East Coast.
Hands-on experience with GEO or AI search optimization, or a clear, demonstrable track record of working on it.
Strong analytics experience: GA4, Google Search Console, and BI or dashboard tools (Looker Studio, Superset, or similar). You build your own reports and draw conclusions from the data.
Proficiency with SEO tooling (Ahrefs, Semrush, Screaming Frog, or equivalents).
Ability to work effectively with developers, designers, and marketers in a distributed team.

Nice to have

B2B SaaS or marketing technology background.
Experience with Webflow or a similar CMS, plus basic HTML/CSS and JavaScript.
SQL or advanced spreadsheet skills; experience with AI-assisted or automated workflows.
Experience with CRO and experimentation platforms.
Exposure to product marketing, positioning, or messaging.

You are