Senior Content Marketing Manager

Hello, we’re Instrumentl. 👋

Grants fund nonprofit work, but they also create some of the toughest operational challenges. Every grant brings its own deadlines, spending restrictions, reporting requirements, and commitments, so managing that complexity across fundraising, finance, and HR requires more than spreadsheets.

Instrumentl is the system of record for grants. We bring discovery, applications, award compliance, and grant operations into one platform, giving nonprofits a shared foundation to grow their revenue and impact. More than 6,000 nonprofits rely on Instrumentl, from local community groups to state and county governments, universities, and maybe even your local animal shelter.

We're a cash flow positive, YC-backed company building our next chapter, and we're hiring people who will shape and grow the impact of the nonprofit sector.

About the role:

We're hiring a Senior Content Marketing Manager, reporting to the Head of Product Marketing, to build and run the content engine that turns nonprofit awareness into pipeline. You'll help tell our category story as Instrumentl evolves from a grant discovery tool into the operating system for grant-funded organizations, with writing that is versatile across both short and long form content, strategically designed across the full demand funnel and connects emotionally, moving people to act. This is a performance role, too: you’re passionate about measuring outcomes and using data to keep improving it.

What you'll do:

Versatile, conversion-first content

• Write compelling content across formats — long-form thought leadership, benchmark reports, one-pagers, ads, social posts & website content
• Have a POV on what types of messaging works best and adjust for each channel including social/digital/SEM/AEO
• Tell our strategic category story — why Instrumentl is becoming the operating system for grant-funded organizations, and why that matters to the people using it

Full-funnel strategy & execution

• Map content to funnel stage — awareness, consideration, decision — and build sequences that move nonprofits from first touch to customer
• Build and manage a content calendar coordinating campaigns in partnership with the broader marketing team
• Help executives and other internal thought leaders build a consistent voice and posting cadence on social — developing themes, calendar, and content that reflects each person's POV, not just amplifying the company page.

Data-driven performance marketing

• Understand our audience deeply — who they are, what they do and how we can meet their needs
• Track what's working and what isn't, and use those learnings to optimize
• SEO and AEO: Stay ahead of how generative and agentic search is changing how nonprofits find and evaluate solutions, and create content that moves the needle.

What we're looking for

Required

• 6+ years of experience in content marketing, performance marketing, or content strategy
• Recent experience with B2B
• Experience owning content across the full funnel, from top-of-funnel editorial to bottom-of-funnel conversion assets like landing pages and ad copy
• Strong command of SEM and SEO fundamentals, plus working knowledge of AEO/GEO and agentic search
• A performance mindset: comfortable with data and quick to turn results into sharper work
• Strong writer with sharp editorial judgment and an instinct for the emotional and practical reasons an audience acts
• Ability to quickly build subject matter expertise in a complex domain through research and SME interviews

Nice to Have

• Experience with nonprofit, social impact, or mission-driven organizations
• Background in grants, fundraising, or nonprofit operations
• Hands-on experience running or optimizing paid digital advertising
• Experience managing freelancers and agency relationships

Compensation & Benefits

For US-based candidates, the target salary range for this role is $125,000 – $150,000 USD, plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.

Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents)
• Generous PTO, including parental leave
• 401(k)
• Company laptop and home-office stipend
• Bi-annual company retreats

Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.