Paid Search Manager

Why this role exists
We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts.
You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend.

• End-to-End Account Ownership: Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.
• Bidding Strategy & Budget Allocation: Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels.
• Campaign Execution & Optimization:
  • Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency.
  • Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions.
  • Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail.
• Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
• Data & Attribution Integrity: Collaborate with data/analytics teams to ensure accurate conversion value modeling, offline conversion tracking (OCT), first-party data integration, and attribution accuracy.
• Cross-Functional Alignment: Work closely with Creative, Copywriting, and Landing Page teams to supply high-performing assets for Demand Gen and PMax campaigns.
• Reporting & Insights: Deliver weekly and monthly performance reports highlighting key metrics (Spend, Revenue, ROAS, CPA, Conversion Value) and actionable insights to senior leadership.

• Experience: 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.
• Budget Scale: Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals.
• Smart Bidding Mastery: Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.
• Campaign Diversity: Extensive experience running and optimizing non-branded search, PMax, and Demand Gen (or Discovery) campaigns.
• Analytical Skills: Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets (pivot tables, data manipulation), and attribution modeling.
• Technical Proficiency: Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.
• Creative Eye: Ability to collaborate on visual and video creative specs tailored for Demand Gen and asset-led formats.
• Google Ads and Microsoft Advertising certifications.
• Experience with third-party SEM management tools (e.g., SA360, Marin, Kenshoo/Skai) or bid management scripts.
• Background in [B2B / E-commerce / Lead Gen - specify your industry].

Your superpowers are…

• Exceptional analytical and problem-solving skills.
• Strong data interpretation abilities with a passion for turning insights into action.
• Outstanding attention to detail and campaign accuracy.
• Strategic thinking with the ability to balance short-term performance and long-term growth.
• Expertise in performance marketing optimization and experimentation.
• Strong forecasting, budget management, and resource allocation skills.
• Ability to identify opportunities and risks before they impact performance.
• Excellent communication and stakeholder management skills.
• Highly organized with strong project and priority management capabilities.
• Demonstrates ownership, accountability, and a results-driven mindset.

You should apply if...

• Passionate about performance marketing and driving measurable business outcomes.
• Enjoy analyzing data and uncovering insights that lead to growth opportunities.
• Naturally curious and continuously test, learn, and optimize.
• Thrive in a fast-paced environment and adapt quickly to changing priorities.
• Comfortable managing large budgets and making data-driven decisions.
• Possess grit and persistence when solving complex performance challenges.
• Take initiative and proactively identify opportunities for improvement.
• Highly collaborative and enjoy partnering with creative, analytics, and cross-functional teams.
• Open to feedback and continuously seek ways to improve.
• Available to work full-time during Eastern Time (ET) business hours and collaborate effectively with a US-based team.
• Thrive in a remote work environment and can effectively manage time and priorities independently.