Creative Marketing Manager
At a glance
Manager-level Creative role at Mindly. Remote, Ukraine · full-time.
Pay not stated Creative salary
remoteroles summary, based on the employer's posting.
What you'll do
- Test creative ideas on Meta and TikTok, then use results to shape the next round of concepts
- Build out successful ads and explore new acquisition funnels and testing areas
- Study competitors, market shifts and audience behavior to inform creative hypotheses
- Read CTR, CPA, CPM and ROAS results, then refine ads and develop follow-up tests
- Brief designers, guide work through delivery, and review outcomes with creative, product and analytics partners
What you bring
- At least one year in creative production, creative marketing or a closely related role
- You have launched measurable-performing creative on Meta and TikTok and can discuss concrete results
- You understand performance marketing metrics and use data to guide decisions
- You have made UGC and story-led content, written action-oriented copy, and used AI tools hands-on in your workflow
Who this fits
This role suits a creative marketer who pairs idea generation with structured testing and performance analysis. It is remote, with a preference for candidates in the CET or EET time zone.
From the employer
About Mindly
Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article.
We're looking for a Creative Marketing Manager to help us expand our product globally.
Why is this interesting?
Join a fast-growing, #1 product in its niche
High level of ownership and autonomy
Fast experimentation environment — ideas move quickly from concept to launch
Your responsibilities:
Developing hypotheses and testing creative concepts across paid social channels (Meta, TikTok)
Scaling winning concepts and opening new testing directions, including funnels and acquisition
Conducting creative and competitive analysis of the market, trends, audience behavior, and best practices
Analyzing test results (CTR, CPA, CPM, ROAS), iterating, and generating new hypotheses
Preparing clear briefs for designers and following creative through to the final result
Close collaboration within the team with AI Content Creators, UAM and PMM: brainstorming ideas, forming hypotheses, analyzing results
Cross-team collaboration with product and analytics teams
Your skills:
1+ year of experience as a Creative Producer, Creative Marketing Manager, or in a related role
Understanding of how performance marketing works — you read data and enjoy marketing metrics
Analytical approach to decision-making — able to analyze large volumes of data and draw conclusions from it
A rare mix of creative and analytical thinking — you can generate strong creative ideas while staying structured, systematic, and metrics-driven
A clear view of what "success" looks like for your creatives: you track success rate and unicorn-rate of your creatives and can speak to concrete numbers
Proven track record creating creatives on Meta, TikTok, and launching ideas that deliver measurable results
Experience creating UGC and storytelling content, plus writing copy that drives action
Practical, hands-on experience using AI in your workflow — for competitor research, brief writing, ad variation generation, and creative analysis
Experience developing creative strategy and scaling creatives, ideally including launching creatives for new markets (competitor research, hypothesis testing, and understanding when to kill an underperforming market) will be a huge plus
How we get things done?
Remote-first, but ideally, you should be in the CET or EET time zone
How do we unwind?
We offer our team 20 days of paid vacation (we’re flexible with days off :))
What do we offer?
A fast-growing product company where you are a key part of our success
Competitive salary
Therapy on Mindly
A strong team of A-players
Candidate journey:
Intro chat with our Recruiter
Interview with CMO
Final interview
Offer 🎉
Our values:
Honesty and transparency: always tell the truth, no matter what it is
Empathy and understanding: treat others the way you want to be treated
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