Lead Copywriter | Email & Retention | Remote
At a glance
Senior Copywriting role at OKTOBER. Remote, Netherlands · full-time.
Pay not stated Copywriting salary
remoteroles summary, based on the employer's posting.
What you'll do
- Write Klaviyo campaigns and automated flows for complex, high-volume DTC accounts
- Turn retention briefs into sales-focused copy for promotions, product education, launches and seasonal peaks
- Develop brand voice guides, email examples and AI workflows that set the agency’s writing standard
- Review retention managers’ drafts, coach their writing, and help establish a dedicated copywriting function
What you bring
- You speak English or Dutch at a native level
- You have at least five years writing email or CRM copy for e-commerce or DTC brands
- You’ve written for multiple brands and tones in an agency setting, often against tight deadlines
- You can share sent-email samples and explain their results or what you would improve
Who this fits
This suits a senior email copywriter from an agency or a freelancer who wants a team and ownership while continuing to write. You’ll work on complex, high-volume brands and help other writers improve. The role is remote, with availability required from noon to five CE(S)T.
From the employer
We are one of the fastest-growing Shopify Retention Agencies and our clients love us for it. We are a small but focused team of people whose main goal is to turn our clients’ one-time buyers into their loyal customers. If you have the same focus and passion for it, then you’re the perfect person for us!
We are a remote-first agency which means that your schedule is flexible as long as you can be available at least between 12 and 5 PM CE(S)T when we’re in the office time zone. Don’t apply if you can’t stick to that schedule!
Your mission: be our first dedicated copywriter. Write for our most complex, high-volume DTC brands, and set the copy standard the rest of the agency writes to.
What you'll do:
Write campaigns and flows in Klaviyo for our highest-volume, most complex DTC accounts
Turn Retention Manager briefs into copy that sells: promo mechanics, product education, launches and seasonal peaks like Black Friday
Bring new creative ideas to the table, not just execute the brief
Set the standard: tone-of-voice guides per brand, a best-practice library for common email types, and the AI prompts and workflows the team uses
Review and give feedback on Retention Manager copy, and coach them so their own writing improves
Prove out the dedicated-copywriter model, then help us grow it
What we're looking for (non negotiable):
Native English or native Dutch speaker
5+ years hands-on writing email/CRM copy for e-commerce or DTC brands: campaigns, flows, promotions, offers and product education
Agency background: writing for several brands and tones at once, under tight deadlines
A portfolio of real, sent emails, with results where possible
You can explain why your copy worked, and what you’d change
What you'll get:
Competitive salary
Generous paid time off
Fully remote - work from wherever you do your best work
Real ownership: you set the copy standard for the whole agency, with a path to lead your own copy team
Access to all tools, data, courses and coaches you need to get there
Direct access to founders of the fastest growing e-commerce brands worldwide
This is for you if:
You’re a senior email copywriter at an agency, or a freelancer who wants a team around you, and you want ownership of the craft
You want the biggest, highest-volume brands on your desk, not the easy ones
You like making other writers better, not just doing your own work well
This is not for you if:
You want to manage only and stop writing
Your portfolio is mostly brand, long-form, social or ads copy, with no full emails
You need constant direction to know what to do next
Speak soon ❤️ 🔥
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