Media Relations Publicist – Lifestyle, Health, and Wellness
At a glance
Mid-level Paid Media role at Otter PR. Remote, United States · full-time · no salary stated · we estimate $77,363–$110,000 across the United States.
Otter PR has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Draft media messages, press releases and campaign materials for client accounts
- Track news coverage and emerging trends, then share daily updates with the team
- Find journalist requests and prepare responses
- Research media contacts and keep the team’s databases current
- Help account strategists with assigned work, with possible client relationship management
What you bring
- You need writing experience and the ability to meet deadlines with careful attention to detail
- You can juggle several projects and tasks while keeping work on schedule
- You’re comfortable speaking with clients and setting realistic expectations
Who this fits
This role suits a writing or public relations professional interested in lifestyle, hospitality, health and wellness, or beauty; candidates at any experience level can apply, with training provided. The role is based remotely, with offices in Orlando and St. Petersburg, Florida.
From the employer
Job Description: Public Relations Assistant
Benefits Include:
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Flex Friday and in-office work environment
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Offices in Orlando and St. Petersburg, Florida
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Internal promotion opportunities
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Unlimited PTO
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Health, dental, vision, and life insurance
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401k with access to a financial advisor
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Premium subscription to Calm or gym credits
We are looking for a public relations or writing professional with an interest in any of the areas listed below. All experience levels are welcome, and we provide extensive training.
Interest Areas:
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Lifestyle
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Products
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Hospitality
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Health and Wellness
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Beauty
About Otter PR
Otter Public Relations has been recognized as the #1 PR firm in Florida and one of the top PR firms in the US. We are proud recipients of the Inc. 5000, Gator100, Stevie Awards, and recognition from Clutch, UpCity, and Forbes. Our team thrives in a supportive, collaborative atmosphere where modern PR strategies produce real results for our amazing clients.
Why Otter PR?
We want you to win. At Otter PR, we unlock your potential, highlight your strengths, support your mission, and share your story. Because when you win, we all win. Our mission is to redefine public relations with modern strategies that deliver tangible results. As a fast-growing company, we offer an exciting and dynamic work environment where innovation and creativity are celebrated. You will have the opportunity to grow with us, working on meaningful projects that make a real impact.
Job Responsibilities:
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Write media messages, press releases, and campaign materials
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Monitor media coverage and trends
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Conduct daily news tracking and team reporting
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Search and respond to journalist requests
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Research and maintain media databases
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Support account strategists with assigned tasks
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Potential opportunity to manage client relationships
Qualifications:
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Strong project management skills
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Confidence in working directly with clients
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Ability to manage client expectations effectively
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Comfortable working in a collaborative team setting
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Ability to manage multiple tasks simultaneously
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Strong attention to detail and deadlines
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Writing experience required
Education, Experience, and Other Preferred Qualities:
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Bachelor’s Degree in Communications, Business, or Public Relations is a plus
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One year of experience as a journalist, writer, publicist, or editor preferred (educational experience accepted)
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Ability to manage multiple projects at once and work effectively under deadline pressure
Join us at Otter PR, where you will be part of an award-winning team that values innovation, growth, and making a real difference in the world of public relations.
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