Video Ads Copy Creative Strategist for a US D2C Brand (Remote)
Paired Open · verified Oct 24, 2026 At a glance
Mid-level Video Production role at Paired. Remote, Brazil · full-time.
Pay not stated Video Production salary
remoteroles summary, based on the employer's posting.
What you'll do
- Write a high volume of Facebook and Instagram video ad scripts, including longer founder-led spots and creator formats
- Review weekly ad results to pinpoint effective hooks, angles and messages, then build fresh concepts from them
- Turn strong ads into distinct variations and write copy aimed at prompting viewers to act
- Add simple visual guidance to each script and coordinate with the creative and performance team through Slack
What you bring
- You write persuasive direct-response, performance or social video ads, with a strong grasp of tone and structure
- You can produce substantial script volume while keeping the work consistent in quality
- You can read performance spreadsheets and use the results to shape hooks, angles, calls to action and creative tests
- Your written English is excellent
Who this fits
This suits a mid-level, hands-on copywriter who can work independently in a remote setting. The role is full-time and requires meaningful overlap with US working hours.
From the employer
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client
We’re working with a growing DTC brand in the running and fitness space, selling an energy gel made with honey and electrolytes directly to consumers online.
They’re looking for a strong performance-focused copywriter who can turn winning ad insights into high-volume, engaging video scripts for Meta.
The Role
You’ll be responsible for writing scripts for Facebook and Instagram video ads, studying what’s performing each week, understanding why it works, and turning those insights into new creative concepts.
Most scripts will be longer 60–90 second founder-style ads, where one person talks directly to the viewer about the product, the problem it solves, and why it matters.
You’ll also write:
- Short-form scripts for creators filming on their phones
- Scripts designed for AI-generated video
- New variations based on winning ads, hooks, angles, and messaging
- Simple visual directions for each script shared through Slack
What You'll Do
- Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December
- Analyze ad performance and identify what messaging, hooks, and angles are working
- Develop new scripts based on proven performance insights
- Adapt winning concepts into multiple variations without making them feel repetitive
- Write clear, engaging copy designed to drive action
- Brief each script with simple visual notes for the person creating the ad
- Work closely with the creative/performance team through Slack
Requirements
- Excellent written English and strong command of tone, structure, and persuasion
- Previous experience writing direct-response, performance, or social video ads
- Strong understanding of what makes video ads engaging and conversion-focused
- Ability to produce high volumes of quality work without quality dropping
- Comfortable reviewing ad performance and extracting insights from spreadsheets
- Strong understanding of hooks, angles, CTAs, and iterative creative testing
- Able to work independently in a fast-paced, remote environment
Nice-to-have
- Experience with running, fitness, nutrition, food, or wellness brands
- Experience writing for DTC/eCommerce brands
- Experience with Meta/Facebook and Instagram advertising
- Experience writing scripts for UGC or AI-generated video
Benefits
- Up to USD $4,000/month, depending on experience
- Full-time: 8 hours/day
- Remote
- Must have meaningful overlap with US working hours
- Fast-paced, performance-driven DTC environment
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