Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition
At a glance
Manager-level Performance Marketing role at Pavago. Remote, South Africa.
Pay not stated Performance Marketing Manager salary
remoteroles summary, based on the employer's posting.
What you'll do
- Run Google, Meta, LinkedIn and other paid campaigns, shaping their structure, audiences and targeting
- Set ad budgets and pace spend, then adjust allocation to support campaign performance
- Test creative, messaging, audiences and landing pages, using conversion data to improve results
- Set up and check conversion tracking and attribution, then turn results into weekly and monthly reports
- Find campaigns that can scale profitably and work with creative, sales and leadership teams
What you bring
- At least three years in performance marketing or paid media
- Hands-on command of Google Ads and Meta Ads, plus experience overseeing substantial ad budgets
- You have improved ROAS or made customer acquisition more efficient, and can test creative and landing pages
- You can manage campaigns independently and make decisions from data, with strong written and spoken English
Who this fits
This suits a hands-on performance marketer who can take paid campaigns from planning through testing, optimization and reporting. The role is remote from South Africa and works U.S. business hours.
From the employer
Performance Marketing Manager – Google Ads, Meta Ads & Paid Acquisition | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid customer acquisition and drive profitable growth across digital advertising channels.
This is a hands-on performance role focused on Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, campaign optimization, and ROAS. You’ll own campaigns from strategy and budget allocation through testing, optimization, and reporting.
What You’ll Do
- Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid channels
- Develop campaign structures, targeting, and audience strategies
- Own advertising budgets, spend allocation, and pacing
- Monitor and improve CAC, CPL, CPA, ROAS, and conversion rates
- Test creatives, messaging, audiences, and landing pages
- Optimize campaigns based on performance and conversion data
- Implement and validate conversion tracking and attribution
- Build weekly and monthly performance reports with actionable insights
- Identify opportunities to scale profitable campaigns
- Collaborate with creative, sales, and leadership teams
Requirements
- 3+ years of performance marketing or paid media experience
- Strong hands-on expertise with Google Ads and Meta Ads
- Experience managing meaningful paid advertising budgets
- Strong understanding of:
- ROAS and CAC
- CPL and CPA
- Conversion tracking
- Attribution
- Campaign optimization
- Demonstrated success improving ROAS or customer acquisition efficiency
- Strong analytical and data-driven decision-making skills
- Experience with creative and landing-page testing
- Ability to independently manage and optimize paid campaigns
- Strong written and verbal English communication
What Success Looks Like
- Improved ROAS and customer acquisition efficiency
- Lower CAC, CPA, and CPL
- Consistent growth in qualified conversions
- Efficient budget allocation and campaign scaling
- Accurate conversion tracking and attribution
- Clear, actionable performance reporting
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you’re a performance marketer who knows how to manage paid acquisition, optimize Google and Meta campaigns, analyze conversion data, and scale profitable growth, we’d love to hear from you.
#PerformanceMarketing #GoogleAds #MetaAds #PaidMedia #PaidAcquisition #PPC #ROAS #DigitalMarketing #GrowthMarketing #RemoteJobs
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