Director of Social Media (for DTC/E-Commerce)
At a glance
Director-level Social Media role at Pomelo. Remote · full-time.
Pay not stated Social Media salary
remoteroles summary, based on the employer's posting.
What you'll do
- Plan posting calendars across Instagram, TikTok, Pinterest and YouTube Shorts, keeping upcoming launches and brand stories in view
- Shoot, edit and publish short-form posts yourself, appear on camera when needed and keep content moving across brands
- Find creators, agree on fees and deliverables, then guide paid collaborations from first contact through content delivery
- Handle daily comments, messages and creator requests while building community and sharing social proof
- Track growth, engagement and conversions, then share regular performance updates and ideas for improvement
What you bring
- At least three years managing social media for a DTC brand or building your own creator account
- A portfolio link showing short-form videos you filmed and edited yourself, required for consideration
- A relevant bachelor’s degree and strong social-first writing and storytelling skills
- You understand TikTok and Instagram growth mechanics and can use AI tools such as Claude or MidJourney
Who this fits
This suits a hands-on social media leader who creates content personally, manages creator partnerships and works across several brands. You should be comfortable on camera when needed and able to overlap somewhat with US time zones.
From the employer
NOTE: Please ensure that you share your portfolio link (containing short-form content you have shot + edited yourself). Candidates without these assets will not be considered.
About Us
Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate.
About the Role
Our client is an DTC/e-commerce portfolio company that incubates multiple e-commerce brands, and this role is cross-functional across multiple DTC brands (including a health & wellness supplement brand, a luxury home brand, a premium cookware brand, and a beauty brand). We’re looking for a hands-on Director of Social Media to own the organic social media strategy and execution across our client's core channels (e.g., Instagram/Reels, TikTok, YouTube Shorts, X/Twitter, LinkedIn). This role combines strategy, content creation (shooting, editing, writing, posting), community building, and seeding to drive awareness, engagement, and brand affinity. You’ll report on performance, identify trends/themes weekly, and keep organic views flowing.
This isn’t a “behind the desk only” role. You’ll be the creator zero: planning calendars, filming and posting content yourself, staying ahead of trends before they break, managing community and collabs, and creating the type of brand presence that drives lasting growth. You’ll also own creator relationships and content partnerships, working closely with the marketing and creative teams to identify, negotiate, and manage collaborations and paid creator campaigns.
Responsibilities
Content Calendar & Strategy- Build and maintain monthly posting calendars across IG, TikTok, Pinterest, and YouTube Shorts.
- Keep calendars 2+ weeks ahead, aligned with launches, campaigns, and brand narratives.
- Create & maintain a Pinterest moodboard as a shared inspiration hub for other creators.
- Film, edit, and post original content at high velocity (e.g. ~5x/week IG, ~10x/week TikTok).
- Be comfortable appearing on camera when needed.
- Handle inbound UGC/affiliate/influencer collab requests, routing them into paid/organic programs.
- Manage creator relationships, content collaborations, and paid partnerships across all brands.
- Source and vet creators aligned with brand voice and goals.
- Negotiate deliverables and fees, and oversee campaign execution from outreach through content delivery.
- Collaborate with internal teams to track performance, usage rights, and future opportunities.
- Follow top TikTok/Instagram strategists and official platform accounts to anticipate changes.
- Use tools like New Engen reports (trend-spotting) and Gumloop (AI automations) to stay ahead.
- Quickly adapt trending sounds, memes, and formats into on-brand executions.
- Daily engagement: comments, DMs, collabs, social listening.
- Nurture inbound community and affiliate/creator questions.
- Build authentic community presence and social proof content.
- Track growth, engagement, conversions, and share-of-voice.
- Share weekly/monthly reports with optimization ideas.
- Sync with Creative Dose (ads) + Boardgame Studio (organic) for cross-channel synergy.
Qualifications
- Bachelor’s degree in a relevant field
- At least 3 years of social media management — either for a D2C brand or for a personal account grown as a creator.
- Strong portfolio of short-form content you’ve shot + edited yourself.
- Excellent copywriting and storytelling skills, social-native first.
- Strong understanding of TikTok/IG algorithms and growth mechanics.
- Organized, proactive, highly collaborative.
- AI-first mindset: fluent with tools like Claude (with MCPs), MidJourney, Runway, Higgsfield, Gumloop.
- Comfortable being on-camera as needed.
- Ability to have some overlap with US time zone (some flexibility offered)
- Experience covering brand activations/events.
- Ability to coordinate/manage micro-creators.
- Understanding of paid and organic synergy in DTC.
Benefits
- Competitive pay, always in US dollars
- Work remotely from the comfort of your home
- Health & wellness benefit
- Paid holidays and time off
- Performance and referral bonuses
- Global exposure to the world’s best companies
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