Senior Lead Generation Specialist (Growth Team) - Part-Time
At a glance
Senior Demand Generation role at Remotebase. Remote, Pakistan.
Pay not stated Demand Generation salary
remoteroles summary, based on the employer's posting.
What you'll do
- Build lead flow across several channels so pipeline does not rely on one source
- Choose, purchase, configure and maintain outreach tools and supporting infrastructure
- Run outbound across email and LinkedIn, including profile positioning, direct messages and campaigns
- Create and improve qualification, follow-up and sales handoff workflows, using sales feedback to sharpen messaging
- Test channels, audiences and offers, then track replies, conversions, pipeline and revenue impact
What you bring
- At least five years in hands-on lead generation, growth, outbound or demand generation work
- You have generated leads for B2B technology or services firms selling to startups and mid-sized businesses
- You bring strong LinkedIn outbound experience and can write emails, messages and sales materials
- You understand the funnel through deal close and can use performance data to improve results
Who this fits
This is a senior, hands-on part-time role, suited to someone who can run lead generation independently and make decisions. The work is remote in Pakistan, with flexible scheduling and an office option. You'll collaborate with growth and sales leaders and may mentor junior teammates.
From the employer
We are looking for a Senior Lead Generation Specialist to join our Growth team on a part-time basis. This role is focused on building, scaling, and optimizing lead generation systems across multiple channels. You will work closely with growth and sales leadership to drive high-quality pipeline and improve conversion through well-defined sales workflows.
This is a senior, hands-on role for someone who has built and owned lead generation engines in environments similar to Remotebase such as remote talent platforms, software development agencies, B2B SaaS companies, or tech-enabled services businesses.
What You’ll Do
- Own and scale lead generation across diversified channels, ensuring no dependency on a single source
- Own the selection, procurement, setup, and ongoing management of lead generation and outreach tools, with all approved software and infrastructure costs covered by the company
- Lead outbound lead generation efforts across email, LinkedIn, and other relevant platforms
- Drive LinkedIn-led growth initiatives, including profile positioning, direct outreach strategies, and campaign execution
- Design, build, and optimize sales workflows covering lead qualification, follow-ups, and handoff to sales
- Write, test, and refine outbound copy, LinkedIn messaging, and short-form content used in growth and sales campaigns
- Partner closely with sales to understand objections, refine ICPs, and improve close rates through better messaging
- Continuously experiment with new channels, audiences, offers, and messaging to improve lead quality and conversion rates
- Track, analyze, and report key metrics including reply rates, conversion rates, pipeline contribution, and revenue impact
- Provide strategic input on growth experiments and mentor junior team members when needed.
Requirements
- 5+ years of hands-on experience in lead generation, growth, outbound, or demand generation roles
- Proven experience generating leads for B2B tech or services companies selling to startups and mid-sized businesses
- Acquiring and setting up tools for their outreach infrastructure
- Strong understanding of multi-channel lead generation strategies and outbound systems
- Deep, hands-on experience with LinkedIn marketing and outbound sales workflows
- Clear understanding of the full funnel—from first touch to deal close—and how to optimize each stage
- Strong content writing skills, particularly for outbound emails, LinkedIn messaging, and sales collateral
- Experience with lead generation and CRM tools such as Apollo, HubSpot, Clay, LinkedIn Sales Navigator, HeyReach, SmartLead, or similar
- Highly data-driven, with the ability to optimize strategy and execution based on performance metrics. Comfortable operating independently and making decisions in a fast-moving environment.
Nice to Have - Experience generating leads for engineering, AI, or technical services companies
- Experience working closely with sales teams on deal conversion and pipeline optimization
- Familiarity with automation tools such as n8n or similar workflow automation platforms.
- Experience advising or mentoring junior growth or SDR team members
Benefits
- In addition to a market competitive compensation, we have a reward philosophy that expand beyond this.
- Fully remote with an option to work from the office.
- Opportunity to work with a truly global team
- Flexible timings. You decide your work schedule
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