Demand Generation Consultant

Right Side Up Open · verified Oct 24, 2026

Remote Austin Mid-level Demand Generation

At a glance

Mid-level Demand Generation role at Right Side Up. Remote, United States · no salary stated · we estimate $139,000–$146,000.

Estimated pay

Right Side Up has not published a salary for this role. The figure below is our estimate, not theirs.

$139,000 – $146,000

What the middle half of mid-level demand generation roles in Austin paid, among postings that did state a salary.

Worked out from 7 postings that stated pay, median $145,000. Last updated Mar 10, 2026.

RoleDemand Generation

SeniorityMid-level

LocationAustin

WorkplaceRemote

PostedMar 18, 2026 · 7mo ago

Role brief

remoteroles summary, based on the employer's posting.

What you'll do

Build B2B programs that create qualified pipeline, from initial strategy through campaign delivery
Launch and improve paid, email, content and event campaigns across multiple channels
Shape lead funnels with landing pages, forms and nurture flows, then refine them for conversion and returns
Work with sales and marketing teams on pipeline targets and lead quality
Use campaign results to find improvements in acquisition, engagement and pipeline speed

What you bring

A strong grounding in B2B demand generation and pipeline marketing
Hands-on experience creating and improving campaigns across multiple channels
You can interpret performance data and turn findings into concrete campaign changes
You have worked directly with sales teams to support revenue goals

Who this fits

This freelance role suits a mid-level demand generation marketer who can balance campaign planning with hands-on execution across different industries and go-to-market approaches. Projects vary by client, and contract work usually runs ten to forty hours per week.

From the employer

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We’re seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.

Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10–40 hours per week.

Responsibilities

Develop and execute B2B demand generation strategies to drive qualified pipeline
Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
Partner with sales and marketing teams to align on pipeline goals and lead quality
Build and manage lead generation funnels, including landing pages, forms, and nurture flows
Analyze campaign performance and continuously optimize for conversion and ROI
Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
Support account-based marketing (ABM) initiatives where relevant
Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements

Strong foundation in B2B demand generation and pipeline marketing
Experience building and optimizing multi-channel campaigns
Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Ability to analyze performance data and translate insights into action
Experience partnering closely with sales teams to drive revenue outcomes
Comfort working across different industries, audiences, and go-to-market motions
Strong project management and communication skills