Founding Product Marketer
At a glance
Mid-level Product Marketing role at Sparrow. Remote, United States · full-time · $124,600–$220,000 base.
remoteroles summary, based on the employer's posting.
What you'll do
- Build the central product story, value propositions, messaging structure and website language alongside Revenue Enablement
- Lead launches for products and features, coordinating what teams say, when they say it and how work rolls out
- Study wins, losses and customer interviews to update buyer insight and adjust the target customer profile
- Monitor competitors, prepare battlecards and share market findings with Revenue Enablement
- Bring Marketing, Product, Revenue Enablement, Sales and Account Management together on product marketing programs
What you bring
- At least seven years in product marketing, with a focus on B2B SaaS
- Evidence that your launches succeeded and your messaging helped products stand out
- You can create clear written and visual materials that make complicated product topics easier to grasp
- You communicate with clarity and empathy, including in conversations with sales teams
Who this fits
This role suits a self-directed, adaptable builder who takes feedback and works closely with other teams. It is a full-time remote position for someone in the United States.
From the employer
About us
Sparrow is the first high-tech, high-touch employee leave management solution. Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.).
Currently, the leave management process is painful and inefficient for everyone. Company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave).
Sparrow is headquartered in San Francisco but all employees work remotely across the country. Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we’re solving real problems.
About the Role
In the Product Marketing role at Sparrow, you’ll have the opportunity to solidify our vision and build processes and materials to ensure we’re positioned to win. We’re looking for someone comfortable rolling up their sleeves, staying up to date on market trends, competitors, and working cross-functionally with internal stakeholders to increase productivity.
Here's what you'll do:
Partner with Leadership – Marketing, Product, Revenue Enablement. Sales, and Account Management on the design and execution of Product Marketing initiatives.
Positioning and messaging strategy - owns the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement.
Go-to-market for launches – plans and executes product and feature launches, coordinating messaging, timing, and cross-functional rollout.
Runs market and buyer research – win/loss analysis. Conducts customer interviews and refines the ICP as we expand our target market.
Competitive intelligence – tracks competitors, builds battlecards, and equips Revenue Enablement with market intel and data.
About you:
A top performer with a builder’s mindset. 7+ years of product marketing, particularly in SaaS markets selling B2B, with a track record of successful product launches and messaging that captures mindshare.
Learner’s mindset. Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively. You have a desire to build a world-class sales training playbook and program while seeing success in others.
Product-obsessed. Leave management is complicated, meaning that often, our customers have gaps in their understanding. Therefore, it is essential that you can build effective written and visual teaching materials that simplify complex problems.
Outstanding verbal and written communication skills. Clear, empathetic communicator that can build rapport and relate to sales professionals. You are great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team.
Compensation
This is a full-time salaried position with compensation of $124,600 – $220,000 depending on experience and location.
Why Sparrow?
Our work at Sparrow is impactful. We help People teams with one of the hardest parts of their job, and we support employees at a time when they need it most. We’re driven by our mission, much like a nonprofit, but with the resources and scale of a fast-growing venture-backed company.
Sparrow is proud to be an equal opportunity employer. While we are united by our excitement for the mission and product, the diversity of our experiences is one of our strengths. The Sparrow team is made up of people with all types of backgrounds, and we have teammates in 40 states and counting. To learn more about the Sparrow team and its benefits, check out our careers page.
Product Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Product MarketingRemote$120k+
Find me workBy the team behind remoteroles.