Lifecycle Marketing Manager, Capital
Stripe Open · verified Oct 24, 2026 At a glance
Manager-level Email Marketing role at Stripe. Remote, United States · no salary stated · we estimate $90,000–$133,250 across the United States.
Stripe has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Plan and launch lifecycle campaigns through email and in-product messages to drive acquisition, activation and revenue
- Test additional channels, including direct mail and push notifications, then expand the approaches that work
- Use customer needs and behavioral data to personalize campaigns and improve the user experience
- Review campaign trends, turn results into optimization steps and share lessons with relevant teams
- Coordinate campaign work with Growth, Product, Engineering, Data Science, Analytics, Sales and Marketing
What you bring
- At least seven years in marketing, building and launching campaigns across multiple channels
- Five or more years assessing campaign results and using them to guide changes
- At least five years preparing marketing briefs
- Three or more years applying data, AI and machine-learning methods in marketing
- Three years or more in B2B marketing and in email, direct mail and push notification work
Who this fits
This manager-level role suits an experienced marketer focused on lifecycle campaigns for Capital’s self-serve growth. It is remote in the US and centers on global campaigns, with collaboration across growth, product, technical, analytics, sales and marketing teams.
From the employer
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital.
Stripe Capital provides access to fast, flexible financing to businesses, with the mission of helping them accelerate their growth. Businesses use the funds for marketing, hiring, geographic expansion, working capital, new equipment purchases, and much more. Capital has scaled meaningfully over the last few years, both in terms of user impact (over 81,000 businesses received financing through Stripe Capital in 2025 alone) as well as financial impact as a business line within Stripe. Over 95% of our users say they love using Capital, making us one of the most popular products at Stripe—and we're just getting started.
What you’ll do
As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital—designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages. You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentless focus on user experience and channel optimization.
Responsibilities
- Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
- Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of work experience in a marketing role designing and launching multi-channel campaigns
- 5+ years of experience analyzing and taking action on the performance of marketing campaigns
- 5+ years of experience writing marketing briefs
- 3+ years of experience leveraging data, AI, and ML-driven techniques
- 3+ years of B2B marketing experience
- 3+ years of email marketing, direct mail, and push notification experience
Preferred qualifications
- Experience with Marketo, Salesforce, and/or Salesloft
- Experience working in fintech on lending products
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