Performance Marketing Specialist
At a glance
Mid-level Performance Marketing role at Team17 Digital. Remote, United Kingdom · full-time.
Pay not stated Performance Marketing salary
remoteroles summary, based on the employer's posting.
What you'll do
- Plan paid campaigns around each game's goals, audience, competitor activity, budget and expected return
- Set up and check partner-run campaigns, then improve performance and the player journey using campaign data
- Lead email work from planning and audience segmentation through delivery, testing and reporting
- Negotiate and manage media activity with outlets, social platforms and console partners
- Turn media, analytics and store data into benchmarks, recommendations and reports for internal teams and studios
What you bring
- Hands-on experience managing PC and console campaigns on major ad platforms; mobile campaign work is a bonus
- Strong videogame marketing knowledge, including PC and console promotion, platform stores and attribution challenges
- Advanced campaign analysis, plus practical GA4, Google Tag Manager and event-tagging experience
- Extensive email marketing and segmentation experience, with a strong grasp of privacy and advertising compliance
Who this fits
This mid-level role suits someone who can balance campaign delivery, analysis and partner relationships across different games and audiences. You’ll report to the Performance Marketing Director and work with Brand Managers, creative teams, external partners and studios. The role is remote in the United Kingdom.
From the employer
About the role
The Performance Marketing Specialist drives player acquisition, revenue growth and marketing efficiency across the Team17 portfolio by planning, executing and optimizing paid media campaigns.
This mid-level role reports to the Performance Marketing Director and is an integral part of the cross-functional marketing team, working closely with Brand Managers to understand the strategy and objectives of our games, and with the Creative team to ensure assets are aligned to channel and audience needs, and built to deliver commercial results.
Requirements
Role Responsibilities
- Planning - Define and deliver paid media campaigns across paid media channels based on title objectives, target audiences, competitor analysis, budgets, ROI projections, channels & platform requirements.
- Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through agencies / partners.
- Optimisation – Deliver ongoing end to end optimization of campaigns and the player journey (e.g. UX of landing pages) based on performance metrics and best practices.
- Media Management – Brief, negotiate, manage, and / or supervise campaigns with external partners like IGN, Future, Twitch, Discord, as well as Console partners like PlayStation (NetAds) & XBOX.
- Email & CRM - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
- Reporting & Insights - Translate paid media, analytics and store data into actionable insights, recommendations and internal benchmarks. Visualize and communicate these via a comprehensive reporting suite for internal teams and external studios.
- Performance-Led Creative - Provide clear, performance-led briefs, that incorporate best-practice, and lead guidance to creative partners on video and static ad asset requirements.
- Legal & Data Compliance – Partner with Legal and relevant teams to ensure advertising, tracking, cookies, CRM and other activity meets privacy and compliance requirements.
Technical Skills & Experience
- Hands-on experience of running PC and console (mobile a bonus) campaigns across major platforms including Meta, Google, Reddit, TikTok, X & Snapchat.
- Videogame Industry - Strong knowledge of the videogame sector including PC/console games marketing, endemic media, platform/stores, and the specific attribution challenges in our space.
- Optimisation - Advanced campaign optimisation and performance analysis skills.
- Tools - Strong experience with GA4, Google Tag Manager, event mapping/tagging and digital analytics;
- Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
- Attribution - Strong understanding of attribution approaches and tools, with the ability to work effectively where attribution is incomplete or evolving.
- Creative - Understands Performance creative best practice across video and static assets.
- Analysis – skilled at combining media, analytics and store data to build benchmarks.
- Privacy - Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies and CRM.
- Mobile advertising, MMP and mobile network experience within gaming is desirable but not mandatory
People Skills
- Project management skills and ability to manage competing priorities.
- Relationship and stakeholder management across internal & external partners (games studios a bonus).
- Analytical and commercial, with the ability to turn data into recommendations.
- Comfortable with assumptions & problem solving – accepting incomplete data, and making informed assumptions, testing hypotheses and building greater predictability over time.
- Clear communicator, able to brief partners effectively and champion the function.
- Adaptable and able to work across different games, audiences, budgets and campaign objectives.
- Adept at negotiation in the media space.
- Strong knowledge of the games market and trends.
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