Director of Sales & Marketing
At a glance
Director-level Marketing Leadership role at The Archetype Strategy. Remote · full-time.
Pay not stated Marketing Leadership salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set sales plans for mid-market and enterprise buyers in telecom, data infrastructure and construction
- Run deals from initial prospecting through negotiation and close, while building a qualified opportunity pipeline
- Create campaigns and customer stories that explain the company’s telecom and infrastructure work
- Improve LinkedIn, search visibility and website presence, and pursue partnerships, events and PR
- Set sales and marketing measures with company leaders, report results and spot expansion opportunities
What you bring
- You have five to ten years in B2B sales, business development or marketing
- You have built a sales pipeline from the ground up and converted opportunities into closed business
- You understand digital marketing and how to bring in prospective customers
- You can travel regularly for customer meetings, conferences and industry events
Who this fits
This suits a hands-on sales and marketing leader who can take ownership of growth and work with company leadership. The role is remote, with regular travel required for client meetings and industry events. Over time, you may hire and coach a small sales or business development team.
From the employer
Director of Sales & Marketing
Location: Remote (U.S. preferred) — Travel Required
Company: Archetype Infrastructure Solutions
About Us
Archetype Infrastructure Solutions is a fast-growing firm specializing in telecommunications and structured cabling solutions. We deliver mission-critical infrastructure to support modern businesses and organizations in construction, utilities, and civil engineering. Our services include:
Fiber Optic Services — Splicing, termination, testing, and maintenance.
Low Voltage Cabling — Structured cabling, Cat5e/6/6a, and backbone solutions.
Distributed Antenna Systems (DAS) — Enhanced wireless coverage and network expansion.
Wi-Fi & Network Solutions — Installation and optimization of wireless networks.
Data Center & Server Room Infrastructure — Rack and cabinet installations, power management, and cooling solutions.
We are building a reputation for reliability, innovation, and results, and we’re now ready to scale.
The Opportunity
We are seeking a Director of Sales & Marketing to take full ownership of our growth strategy. This leader will design and execute the go-to-market plan, expand brand visibility, and generate inbound client interest — all while enjoying the flexibility of a remote role with the excitement of in-person travel for client engagement, networking, and industry events.
Key Responsibilities
Sales Leadership
Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction.
Own the full sales cycle: prospecting, pitching, negotiating, and closing.
Build and manage a pipeline of qualified opportunities.
Over time, hire and mentor a small team of sales/business development professionals.
Marketing & Growth
Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions.
Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise.
Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted.
Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.
Strategy & Reporting
Partner with company leadership to define growth targets and priorities.
Establish KPIs for sales and marketing performance and provide regular reports.
Identify new markets, verticals, and opportunities for expansion.
Qualifications
5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services.
Proven track record of building and closing pipelines from scratch.
Strong understanding of digital marketing and inbound lead generation.
Entrepreneurial, hands-on, and comfortable working in a growing company environment.
Exceptional communication and relationship-building skills.
Willingness to travel regularly for client meetings, conferences, and industry events.
Bonus: Existing network of telecom, construction, or IT infrastructure contacts.
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