Senior Product Marketing Manager - Industrials
At a glance
Senior Product Marketing role at VulcanForms. Remote, United States · full-time · $110,400–$151,800 base.
remoteroles summary, based on the employer's posting.
What you'll do
- Set the Industrials go-to-market approach, grounding its positioning in customer problems and the competitive landscape
- Track market movement, policy and regulatory shifts, and rival positioning in industrial, energy, and firearms sectors
- Turn manufacturing capabilities into customer value, partnering with engineering and supporting launches with collateral and sales enablement
- Create capability decks, case studies, and white papers, then work with commercial teams on messaging and materials
- Learn customers’ program challenges and shape manufacturing responses, while preparing narratives for board updates and customer reviews
What you bring
- At least six years in product or solutions marketing, including work in industrial or manufacturing settings
- You can explain technical or manufacturing capabilities in terms non-technical decision-makers can use
- You have built positioning and sales enablement from the ground up where product marketing systems were not established
- You write polished materials for executives independently and can navigate multi-party sales cycles with regulatory and compliance factors
Who this fits
This senior role suits a product marketer who can make manufacturing capabilities clear to technical and program leaders as well as non-technical decision-makers. It is remote within the United States, with occasional travel.
From the employer
Founded in 2015 to develop the world’s first industrially scalable laser metal additive manufacturing solution, VulcanForms is reshaping how the world manufactures critical products. We build and operate advanced digital infrastructure that enables innovation, accelerates growth, and supports sustainability across aerospace, defense, medical, and other essential industries. Through our vertically integrated capabilities, including scalable additive manufacturing and precision machining, we deliver true end-to-end production at scale by combining cutting-edge technology with a foundation of proven industrial craftsmanship. Our team brings deep expertise in manufacturing, materials science, software, automation, and operations, united by a shared commitment to quality, curiosity, and accountability. We foster an inclusive culture where people take ownership, solve meaningful problems, and continuously learn, because we believe diverse perspectives lead to better outcomes.
Job PurposeVulcanForms is seeking a highly motivated Senior Product Marketing Manager to lead product marketing within our Industrials business unit. In this role, you will partner closely with engineering, commercial, production, and customer teams to drive adoption of VulcanForms' Industrials business. You will be the voice of this offering to program and technical leaders and create positioning and go-to-market programs that underscore VulcanForms' manufacturing capability and business impact for Industrials customers. This is a remote opportunity with occasional travel.
Key Responsibilities- Develop and execute go-to-market strategy for VulcanForms' Industrials offering, defining positioning and messaging based on customer pain points and competitive landscape
- Monitor shifts in the market, relevant regulatory or policy changes, and competitor positioning across traditional and emerging industrials, energy, and firearms sectors
- Partner with Engineering to translate manufacturing capability into customer value propositions
- Support launch planning for new capabilities, including collateral creation, sales enablement, and customer engagement activities
- Create precise technical marketing materials - capability decks, case studies, white papers – and partner directly with our Commercial team to support with positioning language and materials where appropriate
- Work closely with customers and internal teams to understand program challenges and how manufacturing capability addresses them
- Support executive-level narratives for board updates and customer program reviews
- 6+ years in product or solutions marketing, with direct experience in industrial/manufacturing environments
- Demonstrated ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on
- Experience building positioning and enablement from scratch in a business without established product marketing infrastructure
- Strong written communicator, able to produce polished, executive-ready materials independently
- Comfort operating within multi-stakeholder program sales cycles, including regulatory and compliance considerations
VulcanForms offers a competitive salary and equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, VulcanForms provides comprehensive benefits including medical, dental, vision, and life insurance; generous paid time off; and a 401(k) plan with company match.
The annual base salary range for this position is $110,400 to $151,800.
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