Content Engineer

The Role

Wpromote x Giant Spoon is looking for a Content Engineer to design, build, and continuously improve the AI-powered systems behind modern content production. This is an AI systems and workflow engineering role—not a traditional copywriting or content creation role. You’ll report to the Associate Director of Content Operations and help clients create better content faster by bringing together human judgment, brand intelligence, performance insights, and modern AI-powered workflows.

You’ll own the systems that move content from initial insight through final delivery. You will design, build, test, document, and continuously improve AI-powered production workflows that enable our teams to create high-quality content at scale. You’ll work across a diverse portfolio of clients and industries, quickly learning new audiences, business models, brand voices, and regulatory considerations.

You Will Be

• Designing end-to-end AI-powered content production workflows spanning research, ideation, strategy inputs, briefing, drafting, optimization, editing, quality assurance, repurposing, and delivery
• Building scalable content systems across a portfolio of approximately 1–6 clients. You will collaborate with Content Marketing and Digital PR managers to translate business goals and channel strategies into automated, repeatable workflow pipelines.
• Leveraging your strong editorial background not to write content yourself, but to define quality benchmarks and build automated guardrails, brand alignment checks, and evaluation rubrics.
• Translating each client’s positioning, brand guidelines, tone, voice, and editorial standards into prompt logic, system parameters, and evaluation criteria with high accuracy.
• Building workflow infrastructure through reusable prompt chains, automated agents, evaluation criteria, and editorial guardrails that improve speed, consistency, quality, and scale across accounts
• Evaluating AI-generated work for accuracy, originality, relevance, bias, brand alignment, and editorial quality before it reaches a client or audience
• Engineering workflows that ingest complex source materials, performance data, and research to feed structured inputs into production systems.
• Identifying friction in content production and building low-code/automated solutions (e.g., via n8n, Make, Zapier, or API connections) that eliminate manual labor and scale throughput
• Testing emerging AI models and content technologies, documenting what works, and helping establish responsible best practices across the organization
• Managing multiple projects and competing priorities in a fast-paced agency, consultancy, publishing, or in-house marketing environment

You Must Have

• 2-3 years of experience in copywriting, content marketing, editorial, content strategy, or a related creative discipline. Note: This background is required so you can accurately judge quality, identify flaws, and program strict editorial rules into AI systems—not because you will be writing copy manually.
• Demonstrable artifacts showing end-to-end workflows you have built, agent architectures, prompt logic, automation trees, or output evaluation frameworks
• Exceptional command of language, structure, grammar, storytelling, and persuasive communication
• Experience designing evaluation criteria (evals), guardrails, and quality-control processes to programmatically test AI output against strict brand and stylistic standards.
• Hands-on experience building multi-step automated content workflows, custom AI agents, or prompt pipelines using tools like Make, n8n, Zapier, OpenAI Assistants/APIs, Claude, or custom GPT frameworks—moving beyond simple chat-based assistance.
• The ability to explain how you prompt, evaluate, edit, and improve AI-assisted work, including where human judgment must take over
• Working familiarity with analytics, SEO, keyword research, and social listening platforms, including tools such as Google Analytics, Google Search Console, Semrush, and Hootsuite, with the ability to integrate performance inputs directly into automated workflows.
• Strong working knowledge in creating repeatable content workflows, templates, prompt systems, or other tools that improve quality and production efficiency
• Strong client-facing communication, presentation, collaboration, and feedback-management skills

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits. *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.