Demand Generation Manager salary
4 market ranges · employer-stated pay · updated Oct 22, 2026
The best-evidenced figure here is for demand generation manager roles at mid level across the United States: 26 postings where the employer stated pay put the middle half between $107,663 and $139,250, with a median of $120,000.
Pay rises with seniority across the United States: the medians run mid-level $120,000 and senior $159,750. Moving from mid-level to senior is worth roughly 33% more.
Every range here is counted from real postings, never modelled. 1 of the 4 ranges in the table rests on fewer than 10 postings and is marked hint: treat it as a hint rather than a benchmark.
Every measured range
4 by market and level| Market | Level | Market range | Median | Sample |
|---|---|---|---|---|
| United States · country-wide | Mid | $107,663 – $139,250 | $120,000 | 26 |
| United States · country-wide | Senior | $152,500 – $171,875 | $159,750 | 18 |
| Remote · United States | Mid | $99,375 – $120,000 | $116,156 | 12 |
| Remote · United States | Senior | $135,000 – $152,500 | $140,416 | 5hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.
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Pay by market
1 pageDemand Generation Manager vs adjacent roles
3 measured comparisons| Compared role | Level | Demand Generation Manager | Them | Gap | Sample |
|---|---|---|---|---|---|
| Growth Marketing Manager | Mid · US | $120,000 | $137,000 | -12% | 26 / 103 |
| Performance Marketing Manager | Mid · US | $120,000 | $127,500 | similar pay | 26 / 37 |
| Field Marketing Manager | Mid · US | $120,000 | $127,750 | similar pay | 26 / 100 |
Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means demand generation manager pays more. Medians within 10% show as similar pay.
Open demand generation manager roles · 2 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.
B2B Demand Generation Manager Urrly · Remote · US $90,000–$110,000 2w ago Demand Generation Manager Orkes · Remote · US $85,000–$105,000 8mo ago 
Senior Demand Generation Manager Versaterm · Remote · Canada CA$140,675–CA$144,500e 4d ago 
Senior Demand Generation Manager NetBox Labs · Remote · US $148,038–$180,150e 2mo ago