Senior Creative Strategist (Canada)
At a glance
Senior Creative role at Advantage HQ. Remote · full-time · $120,000–$280,000 OTE.
remoteroles summary, based on the employer's posting.
What you'll do
- Turn research, account data and creative findings into strategies for video and other performance ads
- Write video scripts, ad copy and email content, then guide production and review visuals against the strategy
- Study test outcomes and account performance to refine concepts and spot top performers
- Plan account work each week with guidance from your Creative Strategy Lead
- Research consumers, products, competitors and social trends to find concepts worth testing
What you bring
- At least five years of relevant experience, with paid social or direct-response work
- You can interpret performance data and turn findings into clear next steps
- You communicate complex ideas clearly in writing and conversation, and can manage several projects to deadlines
- You regularly use Instagram, TikTok or Facebook and have worked with Facebook Ads Manager or another named ad platform
Who this fits
This suits a senior creative who pairs storytelling and visual judgment with data analysis, and can collaborate with creators, editors and production teams. It is a full-time remote role with weekly account planning overseen by a Creative Strategy Lead. Annual compensation is $120,000 to $280,000 USD, including base pay, performance bonus and equity.
From the employer
About the role:
We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at Advantage HQ. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.
Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and determine the best ways to vary content for different audiences. They will utilize both video and written language to craft compelling stories out of raw footage. They work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing.
About us:
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
Responsibilities:
You will create performance ads that convert to client revenue growth by:
- Utilizing data, research, and creative insights to formulate effective creative strategy
- Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
- Performing consumer, product, and competitor research using basic tools/resources
- Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
- Writing scripts and copy for video, static image ads, email campaigns.
- Ensuring visuals match creative strategy outlined for the ad
- Giving feedback that aligns to the creative strategy of the ad
- Executing on feedback given by your Creative Strategy Lead
- Analyzing the results of creative tests and utilizing this analysis to iterate
- With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
- Identifying top-performing concepts within accounts using data and creative analysis
- Identifying effective concepts/trends in the social media ecosystem
Required Skills And Qualifications:
- 5+ years of relevant experience
- Paid social or Direct Response experience (work/writing samples are a big plus)
- Able to learn from training/examples and quickly execute new skills
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
- Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
Additional details:
- This is a full-time, remote position
- The annual compensation range is $120K-$280K USD which includes base, performance bonus and equity.
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