ASO Specialist
At a glance
Mid-level role at Air Apps. Remote, Italy · full-time · $60,000–$100,000 base.
remoteroles summary, based on the employer's posting.
What you'll do
- Research search terms and refine app names, descriptions and tags to improve Apple App Store visibility
- Build and test icons, screenshots, previews and custom product pages to lift conversion
- Review store performance data and turn findings into practical recommendations
- Track competitor activity, market shifts and platform changes for growth opportunities
- Coordinate ASO plans with user acquisition, product and creative teams
What you bring
- Around three or more years working in app store optimization or mobile growth marketing
- A solid grasp of Apple App Store and Google Play, plus experience with ASO and analytics platforms
- You can turn performance insights into actions and work effectively with others
Who this fits
This role suits someone focused on mobile growth across multiple apps, with an interest in AI, productivity and digital tools. It is described as onsite in Lisbon, while the role introduction also places the team in San Francisco; confirm the work location before applying.
From the employer
About Us
At Air Apps, we believe in thinking bigger and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2017 and now with offices in both Lisbon and San Francisco, we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management and change lives along the way.
This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.
About the Role
We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you’ll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You’ll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels.
This role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.
Responsibilities
Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
Analyze app store performance metrics and provide actionable insights.
Monitor competitors and market trends to identify opportunities for growth.
Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
Stay on top of platform updates, industry best practices, and emerging ASO tools.
Requirements
Around 3+ years of experience in ASO or mobile growth marketing.
Strong understanding of app store ecosystems (Apple App Store, Google Play).
Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
Data-driven mindset with the ability to turn insights into action.
Excellent communication and collaboration skills.
Enthusiasm for AI, productivity, and digital tools.
Based in Lisbon (onsite role).
What benefits do we offer?
Apple hardware ecosystem for work.
Annual Bonus
Top-tier Health and Life Insurance for peace of mind.
Transportation Budget to support your commute needs.
Coverflex benefits package for meal allowances, well-being, and more.
Childcare support.
Air Conference - an opportunity to meet the team, collaborate, and grow together.
Pension Fund to support your long-term financial planning.
Urban Sports Club membership to keep you active.
Meals 100% free at the hub.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Important Notice
Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.
If you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a job posting source other than Ashby, please exercise caution. We do not accept unsolicited candidate submissions from agencies, and any such submissions will not be considered.
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