Marketing Manager - Market Data
Alpaca Open At a glance
Manager-level General Marketing role at Alpaca. Remote.
Pay not stated Marketing Manager salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set the market data marketing plan, choose priorities and budgets, and track results
- Build HubSpot email campaigns for Trading API and Broker API customers with sales and customer service
- Create product sheets, pitch decks, case studies and pricing materials for sales teams
- Lead events and PR planning, coordinating execution with internal teams
- Track competitor releases, pricing and positioning, gather customer feedback, and use campaign results to guide recommendations
What you bring
- At least five years in B2B marketing, including responsibility for marketing strategy and planning
- Hands-on work creating and launching email campaigns in HubSpot or a comparable automation platform
- Experience improving paid campaigns on Google Ads and LinkedIn
- A record of producing sales materials and working closely with sales or customer-facing teams
- Strong communication and analytical skills, plus experience developing events and PR plans
Who this fits
You’ll suit a hands-on marketing manager who can set direction while also running campaigns and coordinating with sales, customer service, events and PR. The role is remote and serves existing API customers, with plans to reach market data-only customers over time.
From the employer
Who We Are:
Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.
Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.
Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.
Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.
Our Team Members:
We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!
We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.
Your Role:
As Marketing Manager for Market Data, you will be responsible for leading the strategy, planning and execution of marketing for Alpaca’s market data product, driving adoption and retention across our existing Trading API and Broker API customers, and over time, new market data-only customers.
After successful and rapid growth with our Trading API and Broker API, Alpaca is now building out our market data product. The team is rapidly growing, and we have a lot to launch and promote directly to our existing Trading API and Broker API customer base as well as new market data-only customers.
We’re looking for an experienced marketer who can take the lead on marketing strategy and planning, while also being hands-on with execution. You’ll work cross-functionally with our sales, customer service, events and PR teams, and act as the voice of the customer and the eyes on the competitive landscape for the market data team.
Things You Get To Do:
- Own the marketing strategy and plan for Alpaca’s market data product, setting priorities, budgets and goals, and measuring impact
- Design, build and execute HubSpot email campaigns to our existing Trading API and Broker API customers, coordinating closely with our sales and customer service teams
- Create and manage sales and marketing collateral (e.g. product sheets, pitch decks, case studies and pricing overviews) that our sales teams can use
- Build out and own our events strategy, working with our events team to execute
- Work with our Head or PR to build out and execute a PR strategy
- Research and monitor our competitors for product releases, pricing changes and competitive positioning, and share insights with the wider team
- Design and run regular surveys and feedback programs with our existing Trading API and Broker API customers, and over time our market data-only customers
- Plan, run and optimize Google Ads and LinkedIn campaigns
- Report on campaign performance and turn customer and competitive insights into recommendations for our product and go-to-market strategy
Who You Are (Must-Haves):
- 5+ years of B2B marketing experience, ideally in fintech, financial services or SaaS, including owning marketing strategy and planning
- Hands-on experience designing, building and executing email campaigns in HubSpot (or a similar marketing automation platform)
- Experience running and optimizing paid campaigns on Google Ads and LinkedIn
- Track record of creating sales collateral and working closely with sales and customer-facing teams
- Excellent written and verbal communication skills
- Experience building and managing events and PR strategies, working with internal teams or agency partners
- Strong analytical skills, with a data-driven approach to measuring and improving campaign performance
- Attention to detail
Who You Might Be (Nice-to-Haves):
- Experience marketing market data, trading or API/developer products
- Experience with competitive intelligence, customer research and survey tools
- Experience or understanding of financial markets
- Experience working in a fast-paced environment and proven ability to self-manage
- Comfortable working remotely
How We Take Care of You:
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
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