Digital Marketing Coordinator
At a glance
Mid-level Digital Marketing role at Angel City VA. Remote · full-time.
Pay not stated Marketing Coordinator salary
remoteroles summary, based on the employer's posting.
What you'll do
- Build and launch social ads on LinkedIn, Twitter and Facebook for B2B and B2C audiences
- Plan content calendars around brand direction and business goals
- Use analytics to assess campaign results, adjust ad spending and share key metrics
- Improve website visibility and organic search rankings through SEO work
- Coordinate with marketing and creative colleagues to keep social campaigns aligned with broader plans
What you bring
- At least four years of B2B marketing experience
- Hands-on background managing B2B social media, SEO and advertising
- Ability to create effective ads for LinkedIn, Twitter and Facebook
- Comfort using social analytics and ad management tools
Who this fits
This remote, mid-level role suits someone who can handle both B2B and B2C campaign work. Clinical research or healthcare experience is preferred, as is familiarity with staffing or healthcare marketing regulations.
From the employer
Job Title:
Digital Marketing Coordinator
Position Overview:
The Digital Marketing Coordinator will be responsible for developing, implementing, and optimizing social media ad campaigns to expand our reach and increase engagement with our B2B and B2C audience. This role requires a creative and strategic thinker with experience in B2B/B2C advertising and a passion for engaging, targeted marketing in the clinical research or healthcare market.
Key Responsibilities:
Develop, design, and deploy social media ad campaigns across platforms including LinkedIn, Twitter, and Facebook, etc. to reach our target B2B/B2C audiences.
Create and manage content calendars that align with brand strategy and business objectives.
Utilize analytics tools to track campaign effectiveness, optimize ad spend, and report on key metrics.
Implement SEO strategies to improve website visibility and organic search ranking.
Collaborate with the marketing and creative teams to ensure social media campaigns are aligned with overall marketing strategy.
Stay up-to-date on social media trends, industry changes, and emerging technologies to ensure optimal performance.
Requirements:
Minimum of 4 years of experience with B2B marketing.
Proven experience in B2B social media management, SEO, and advertising.
Demonstrated ability to create effective social media ads on platforms like LinkedIn, Twitter, and Facebook.
Proficiency with social media analytics and ad management tools.
Preferred Qualifications:
Experience in the clinical research or healthcare industry.
Knowledge in the staffing industry.
Strong understanding of regulations and best practices in healthcare marketing.
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