Regional Head of Marketing, CIS
At a glance
Director-level Marketing Leadership role at CoinPoker. Remote, Estonia · full-time.
Pay not stated Marketing Leadership salary
remoteroles summary, based on the employer's posting.
What you'll do
- Turn the global approach into a CIS plan, prioritising player segments, competitors, channels and commercial opportunities
- Recommend regional budgets and hires, then test campaigns and channels and expand the approaches that work
- Set acquisition priorities with central paid media, affiliate, agent and partnership teams to grow the regional player base
- Lead local brand, community, promotions and tournaments, adapting messaging and player journeys to regional preferences
- Track results and competitor moves, sharing regional opportunities and performance with global teams
What you bring
- Senior marketing experience in online poker, casino or iGaming, with deep knowledge of a key regional market
- A record of growing user acquisition and brand awareness, plus sound judgment in complex or emerging markets
- Experience making the case for marketing spend and hiring, and allocating budget against acquisition goals
- Strong command of CAC, LTV, cohort analysis, revenue share and CPA, plus a track record of building teams
- You speak a key market’s language natively and use English professionally
Who this fits
This role suits a senior regional marketer who can build a team while influencing central teams. You’ll work fully remotely, with flexible hours.
From the employer
Title: Head of Marketing
Department: Marketing
Location: Remote
About CoinPoker
Welcome to CoinPoker, the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker, we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth.
The Opportunity
We’re looking for a Head of Marketing to build and lead CoinPoker’s growth across CIS for poker and casino. You’ll be responsible for scaling user acquisition and brand awareness across the region, turning our global strategy into a focused regional plan and recommending the budget and hires needed to deliver it.
You’ll work closely with our central teams, hiring regional specialists into those teams and building a lean regional team of your own, with further investment as results justify it.
Key Responsibilities:
Assess and prioritise opportunities across the region, building a clear view of player segments, competitors, channels and commercial potential.
Build the regional marketing plan in line with our global strategy, and recommend the budget, resources and staged hires needed to deliver it.
Test new markets, channels and campaigns quickly, scaling what works and stopping what doesn’t.
Work with our central paid media, affiliate, agent and partnerships teams to set regional acquisition priorities and grow a high-quality regional player base.
Lead regional brand and community activity, including social channels, community groups, PR, events and sponsorships.
Plan regional promotions and tournament series built around local player preferences and time zones.
Own localisation of regional marketing, from messaging and creative to promotions and community tone, and work with our CRM, VIP and Customer Service teams to localise player journeys and support.
Use your regional network to bring in affiliates, agents, creators, poker communities, partners and talent.
Bring regional insight into our global strategy, and report on performance, competitor activity and market opportunities.
Highly Desired Knowledge and Experience:
Senior online poker, casino or iGaming marketing experience, with deep knowledge of at least one key market in the region.
A proven track record scaling user acquisition and brand awareness across a market.
Sound judgment assessing complex or emerging markets.
Experience building the case for marketing budget and headcount, and allocating spend against acquisition targets.
Strong command of acquisition economics: CAC, LTV, cohort analysis, rev share and CPA.
An established network across regional poker affiliates, agents, creators and marketing talent, with evidence of how it has driven results.
Experience building a team and leading through influence alongside central teams.
Native speaker of the language of one of the region’s key markets, with professional English.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
Flexible working hours and the ability to work fully remotely.
A collaborative and inclusive team culture.
Professional development opportunities and career growth within a rapidly evolving company.
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