B2C Retention Manager
At a glance
Manager-level Retention Marketing role at Emerging Travel Group. Remote, Kazakhstan · full-time.
Pay not stated Retention Marketing salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set the CRM communication plan and run email, push, and in-app campaigns, including trigger-based and bulk sends
- Build customer value strategies aimed at increasing retention and customer lifetime value
- Test campaign ideas, review results and daily metrics, then adjust messages and promotional spend
- Work with analysts to study user behavior and set analysis tasks; coordinate campaign delivery with creative and product teams
- Track CRM platform developments and share work progress through presentations, reports, Slack, and Asana
What you bring
- At least three years in B2C CRM or CVM marketing, with ownership of marketing channels
- You can operate CRM platforms and push services, including setting up triggers and handling technical integrations
- You have hands-on experience with retention, win-back campaigns, promotional budgets, and A/B testing
- Fluent English is required
Who this fits
This manager role suits someone comfortable owning several customer messaging channels and making decisions from campaign data. It is remote and based in Kazakhstan.
From the employer
We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.
Job Responsibilities
- Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
- Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
- Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
- Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
- Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
- Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
- Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
- Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.
Requirements
- 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
- Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
- Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
- Practical experience with trigger-based communications, user retention, and win-back strategies;
- Proven experience in managing budgets for promotional activities;
- Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
- Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
- Language proficiency: Fluent in English; other languages are a plus.
Benefits
- Flexible schedules and opportunity to work remotely;
- Ambitious and supportive team who love what they do, appreciate each other, and grow together;
- Internal programs for adaptation and training, development of soft skills, and leadership abilities;
- Partial compensation for participating in external training and conferences;
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
- Corporate prices on hotels and travel services;
- MyTime Day Off - an extra non-working day without loss of compensation.
Learn more about our data protection practices in our Privacy Policy: https://emergingtravel.notion.site/recruitment-privacy-notice.
Retention Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Retention MarketingRemote
Find me workBy the team behind remoteroles.