Director of Sales Enablement

About e.Republic

e.Republic is a leading organization focused on empowering state and local government and education through data, media, and events. We are committed to providing insightful guidance, promoting innovation, and forging connections that drive the adoption of technology solutions in government.

We are a Certified Amazing Workplace as well!

Reports to: Chief Revenue Officer

Direct reports: None initially

Department: Revenue

Location: Remote, United States

FLSA Status: Exempt

Compensation Range: Base salary $5,625.00 - $6,041.67/pay period Plus Bonus Plan

Position Summary

The Director of Sales Enablement builds and delivers a practical program that helps e.Republic’s sellers become productive faster, sell consultatively, and confidently connect client needs to the full portfolio. This hands-on leader owns seller onboarding, ongoing sales skills development, product fluency, playbooks, and proficiency assessment. Working closely with the CGO and sales managers, the Director translates business priorities and observed skill gaps into better selling behaviors and measurable performance improvement.

Essential Responsibilities

Onboarding and Seller Readiness

• Build a structured 30/60/90-day onboarding program with role-specific learning, practice, field application, and clear readiness milestones.

• Coordinate product and market instruction with subject matter experts and systems instruction with Sales Operations; maintain one coherent learning path.

• Assess proficiency through observed discovery, demonstrations, account plans, proposals, and role-play; give specific feedback and remediation.

Sales Skills and Portfolio Fluency

• Teach discovery, value-based selling, stakeholder mapping, prospecting, objection handling, negotiation, cross-selling, and account development.

• Build practical learning across events, media, marketing services, Navigator, Industry Insider, and emerging offerings, using approved product positioning.

• Deliver workshops, call reviews where authorized, deal practice, and focused coaching. Equip pod leaders and the Growth leader to reinforce skills in daily work.

Playbooks and Continuous Improvement

• Own the seller-facing playbook structure and usable learning resources; partner with Marketing on messaging and with product owners on accuracy.

• Maintain relevant talk tracks, discovery guides, case examples, competitive guidance, and launch-readiness programs.

• Use field observation and performance data to prioritize skill gaps; measure application and outcomes with Sales Operations rather than training attendance alone.

• Use appropriate AI tools for practice, learning support, and content maintenance while protecting client and company information.

Sales Collateral and Marketing Partnership

• Manage one-sheets and other sales collateral, coordinating development, updates, organization, and seller access with Marketing and product owners to keep materials current, accurate, and aligned with approved messaging.

• Work closely with Marketing on marketing-qualified leads (MQLs) and pipeline conversion, aligning lead handoffs, seller follow-up, and enablement resources to help convert qualified leads into sales opportunities and customers.

Qualifications

• 7+ years in B2B sales, sales enablement, or related commercial development, including 3+ years designing and leading enablement programs.

• Demonstrated success improving seller readiness and performance through onboarding, coaching, and skills assessment.

• Direct consultative selling experience or substantial experience coaching sellers through complex sales cycles.

• Strong facilitation and instructional design skills; able to make learning practical for experienced sellers and new hires.

• Experience supporting multiple products and working with Sales, Marketing, product experts, and Operations.

• Comfort with Salesforce performance data, learning tools, and AI-supported training. Media, events, marketing services, subscription, or SLED experience preferred.

Measures of Success

• Time to demonstrated readiness and productivity for new sellers.

• Improved proficiency in discovery, value articulation, account planning, and cross-portfolio selling.

• Manager reinforcement and seller application of playbooks and learned skills.

• Changes in relevant conversion, win-rate, deal-quality, and portfolio-penetration measures, interpreted with Sales Operations.

• Current, accurate resources and effective readiness support for product launches.

Working Relationships and Accountability

Recommended placement is under the CRO, with quarterly priorities agreed with the CGO and regular access to managers and sellers. The Director owns the enablement program and assessment standards; sales managers own daily coaching, performance reviews, and accountability. Marketing owns brand and core positioning; product and Event Revenue owners validate offer details. Sales Operations owns data, workflow support, and systems training. The Director coordinates these contributions and does not carry a sales book.

Working Expectations

Full-time, remote within the United States. Must reside in and be authorized to work in the United States and maintain reliable internet access. Travel as needed for clients, events, and team activities.

This job description is subject to change.