Senior Performance Marketing Specialist
Remote Egypt Full-time Senior Performance Marketing
At a glance
Senior Performance Marketing role at Gathern. Remote, Egypt · full-time.
Pay not stated Performance Marketing salary
RolePerformance Marketing
SenioritySenior
LocationEgypt
WorkplaceRemote
EmploymentFull-time
PostedOct 28, 2026
Role brief
remoteroles summary, based on the employer's posting.
What you'll do
- Run acquisition, conversion and retargeting campaigns on iOS and Android across the listed ad platforms
- Adjust daily spend and bids against acquisition goals, pacing budgets and scaling within agreed efficiency limits
- Test creative, audiences, bids and placements, then use the results to decide what to scale
- Check tracking, postbacks, deep links and event quality with MMPs and product and data teams
- Build CRM audiences, brief creatives from performance findings, and share reports with next steps
What you bring
- A bachelor's degree in marketing, business administration or a related field
- At least five years in hands-on performance marketing, including two years on app installs and in-app conversions
- Experience growing spend on Snapchat, TikTok, Meta and Google App Campaigns in Saudi Arabia or the wider GCC
- Working knowledge of an MMP such as Kochava, Branch or Adjust, plus SKAdNetwork and iOS privacy limits
- Strong funnel and cohort analysis skills, advanced spreadsheet ability, and fluent English
Who this fits
This suits a senior performance marketer who has scaled app campaigns in Saudi Arabia or the wider GCC and can turn campaign data into creative direction. The role is remote in Egypt.
From the employer
JOB PURPOSE:
To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.
KEY ACCOUNTABILITIES:
- Plan and execute paid marketing campaigns across channels.
- Analyze campaign performance and implement optimization strategies.
- Manage budgets and ensure campaigns deliver ROI
- Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.
- Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.
- Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.
- Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.
- Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.
- Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
- Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments.
- Brief the creative team on weekly sprints on performance insights.
- Produce weekly and monthly performance reports with clear insights and next actions.
- Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.
Requirements
QUALIFICATIONS & EXPERIENCE:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.
- Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
- Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.
- Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.
- Solid understanding of testing methodology, budget allocation, and scaling practices.
- Ability to translate data into clear creative briefs.
- Fluent English; Arabic is a strong plus.
Nice to Have
- Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.
- Familiarity with CAPI / Events API setups and server-side tracking.
- Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).
- Exposure to incrementality or geo-holdout testing.
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