Digital Marketing Specialist (Healthcare/Homecare Industry)

JOB DESCRIPTION:

(note: this role is for Philippine-based candidates ONLY)

Digital Marketing & CRM Automation Virtual Assistant
Website, SEO, CRM Automation, Paid Advertising & Analytics

• Employment Type: Full-Time, long-term (preferred)
• Location: Philippines (remote)
• Works With: Admissions team
• Software: WordPress, GoHighLevel / HubSpot / Zoho, JotForm, Zapier / Make, Semrush, Google Search Console, Google Ads, Meta Ads, GA4, Google Tag Manager

ABOUT YOU

What sets us apart is YOU. You’re not just any virtual team member—you’re a Helper Hero! If you’re passionate about making a difference, have a knack for organization, and thrive in a fast-paced, mission-driven environment, you’re who we are looking for. If you love tackling behind-the-scenes tasks with a smile, ensuring that our clients and caregivers receive the best possible support, apply today!

JOB OVERVIEW

We are looking to recruit a highly qualified Digital Marketing & CRM Automation Virtual Assistant based in the Philippines to support Connecticut Health Career Institute, a healthcare training institution in the United States.

We are seeking an experienced, technically skilled individual who can independently implement, manage, and optimize our digital marketing infrastructure.

This is not a general administrative VA, social media posting assistant, or entry-level marketing position. We need someone with demonstrated technical expertise who can execute the responsibilities outlined below.

Our preference is for a dependable, long-term, full-time Virtual Assistant who can take ownership of these responsibilities and work collaboratively with our admissions team.

KEY RESPONSIBILITIES

The selected candidate will be responsible for:

1. Improving and maintaining our existing WordPress website.
2. Developing dedicated pages for our CNA, Phlebotomy, and Patient Care Technician training programs, along with tuition and payment information.
3. Implementing and maintaining a CRM for student inquiries and admissions.
4. Creating automated inquiry responses, appointment scheduling, follow-up reminders, and admissions workflows.
5. Integrating JotForm, website forms, email, SMS, and the CRM.
6. Configuring and maintaining Google Analytics, Google Search Console, Google Tag Manager, and Meta tracking.
7. Improving organic search visibility and local SEO.
8. Developing and managing Google Ads and Meta advertising campaigns.
9. Tracking leads, applications, enrollments, and marketing performance.
10. Collaborating with our admissions team to improve student recruitment and enrollment conversions.

REQUIRED TECHNICAL QUALIFICATIONS

1. WordPress Website Management & Development

• Advanced working knowledge of WordPress.
• Ability to create and optimize individual program landing pages.
• Website speed and mobile performance optimization.
• Troubleshooting website errors, plugins, forms, and integrations.
• SEO-friendly page structure, metadata, schema markup, and FAQs.

2. Search Engine Optimization (SEO)

• Technical and on-page SEO.
• Google Search Console and Semrush experience.
• Local SEO and Google Business Profile optimization.
• Keyword research and competitor analysis.
• Experience improving organic search visibility and monitoring rankings.

3. CRM Development & Automation

• Proven experience implementing and configuring CRM platforms such as GoHighLevel, HubSpot, or Zoho.
• Creating lead pipelines and automated workflows.
• Connecting website forms and JotForm to CRM systems.
• Automated email and SMS responses, follow-up sequences, and appointment scheduling. Lead assignment, reminders, and conversion tracking.
• Experience with Zapier, Make, or similar integration tools.

4. Google Ads & Meta Advertising

• Experience building, launching, and optimizing Google Search campaigns.
• Facebook and Instagram advertising campaign management.
• Google Ads keyword research, negative keywords, audience targeting, and budget optimization.
• Conversion tracking and remarketing.
• Demonstrated experience generating qualified leads and improving cost per acquisition.

5. Analytics, Tracking & Reporting

• Google Analytics 4 (GA4).
• Google Tag Manager.
• Meta Pixel and Google Ads conversion tracking.
• Tracking inquiries from initial source through application a
• nd enrollment.
• Developing dashboards and weekly performance reports.

Application Question(s):

• REQUIRED: Confirm employment status: employed, planning to resign, rendering, unemployed
• The salary range is from $6.50 - 7.50/hr to start, type YES if you would like to proceed with the application.
• Link to your portfolio.
• Summary/Overview of your U.S. Digital Marketing and CRM Automation experience and list of industries you've worked for.

Experience:

• or more of CRM Automation: 2 years (Required)
• or more of Digital Marketing: 5 years (Required)

Language:

• Fluent English (Required)

Requirements

We are looking for candidates who can demonstrate their technical capabilities, rather than simply list software platforms on their résumés.

Practical skills assessment: Shortlisted applicants should be prepared to complete a practical skills assessment demonstrating their ability to connect a website inquiry form to a CRM, automate follow-up, and configure lead tracking.

PREFERRED PROFESSIONAL BACKGROUND

• Minimum five years of relevant digital marketing experience.
• At least two years of hands-on CRM implementation and automation experience.
• Previous experience in education, vocational training, healthcare education, or lead-generation businesses is highly desirable
• Google Ads, Google Analytics, or Meta certifications are an advantage.
• Strong written and verbal English communication.
• Excellent technical troubleshooting skills.
• Ability to work independently, manage deadlines, and provide measurable results.

CANDIDATE SCREENING REQUIREMENTS

• A detailed résumé outlining their relevant technical experience.
• Examples of WordPress websites or landing pages they have personally developed.
• Examples of CRM systems and automations they have personally implemented.
• Evidence of Google Ads and Meta advertising campaign management.
• Examples of analytics dashboards or lead-generation reporting.
• Relevant certifications, where available.
• Professional references.
• Their salary expectations and availability.

All Helper Heroes virtual assistants are required to meet the following:

• HIPAA Training: Complete four (4) HIPAA courses and submit the certificates.
• Compliance Training: Complete EPICompliance training, including OSHA for Healthcare.
• Time Tracking: Use Hubstaff for time tracking during all working hours, with location enabled.
• Commitment: A minimum six (6)-month commitment to the role.
• Exclusivity: This is an exclusive engagement. Working with other clients or taking on outside work (moonlighting) is not allowed without proof of resignation from the other role.
• Documents: Submit all required initial documents during onboarding.

READY TO BE A HERO?

If you’re excited to join a team where you’ll be appreciated, have a sense of purpose and inclusion, and help

create a brighter, more compassionate care experience, we can’t wait to hear from you! Apply today and let’s make a difference together.

Benefits

Why You'll Love Being a HERO:

• Competitive Base Pay: $6.50/hr. We offer the highest base pay in the home care industry!
• Make a Difference: You’ll play a key role in ensuring that clients receive the best care possible.
• Growth Opportunities: As we grow, so will you! Plenty of room to learn and advance.
• Fun & Supportive Team: We’re a tight-knit group that values collaboration, compassion, and a good laugh.