Social Media and Influencer Marketing Manager
At a glance
Manager-level Influencer Marketing role at Injective. Remote, United States · full-time · no salary stated · we estimate $79,375–$116,713 across the United States.
Injective has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Set social and content direction with marketing, coordinating work with design, product, engineering and operations
- Use user research to shape messaging, education efforts and creative materials
- Run campaigns across channels, testing ideas and using performance data to refine them
- Create and publish regular content, including blogs, newsletters and how-to videos, with writers and community partners
- Build influencer relationships, oversee KOL campaigns and budgets, and report on traffic, social growth and engagement
What you bring
- At least three years in social media, product or marketing roles at a crypto startup
- You have led social or marketing strategy from research and positioning through content, campaigns and reporting
- You bring Web3 or crypto influencer campaign experience and an established KOL network
- You can turn technical ideas into clear stories and write both social posts and institutional materials
- You have managed content on X, Discord, Telegram and LinkedIn, and write and speak English fluently
Who this fits
This manager role suits someone who can own social strategy end to end and work across marketing, product and community teams. It is remote in the United States.
From the employer
About Injective
Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility.
About the role
As a Social Media and Influencer Marketing Manager at Injective you will be part of our Marketing team working cross-functionally to lead communications efforts and own Injective’s Social Media strategy to accelerate growth and engagement across global markets.
Responsibilities:
Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations.
Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets.
Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance.
Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem.
Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos.
Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community.
Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns.
Act as an ambassador and educator for the Injective community, managing community and community moderators.
Manage social media and KOL budgets.
Who you are:
3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains).
Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting.
Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture.
Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences.
Experience writing both native social content and institutional materials.
Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results.
Hands-on experience in content management across multiple platforms including X, Discord, Telegram and LinkedIn.
Proven success in influencer marketing or KOL management in Web3/crypto, effectively leveraging KOLs to drive marketing results.
Strong existing network of Web3 KOLs with demonstrated account management skills to activate impactful campaigns.
Deep understanding of how paid and organic content and strategies work together.
Excellent copywriting, communication skills, and storytelling skills.
Fluent written and spoken English.
Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Why work with us?
Competitive salary and INJ token award
Remote-friendly work environment with flexible hours.
Unlimited PTO
Equipment
Home Office Stipend
Opportunity to work on cutting-edge blockchain technology in the finance industry.
Collaborative team culture with opportunities for professional growth and development.
Global team meet ups.
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
We will only contact candidates using emails from the @injective.foundation domain. If you are approached by any other account or domain regarding this position, it was not sent by us. Please stay cautious and report any suspicious communication.
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