Senior Performance Media Buyer
Nasoft.eg Open At a glance
Senior Paid Media role at Nasoft.eg. Remote, Egypt · full-time.
Pay not stated Paid Media salary
remoteroles summary, based on the employer's posting.
What you'll do
- Build and refine paid campaigns on Meta, Google Ads, TikTok Ads and Snapchat Ads
- Control monthly media spend above SAR 100,000, working toward stronger results and profitability
- Track ROAS, CPA, CAC, CPL, CTR, CPC, CPM, conversion rate and revenue to guide campaign changes
- Test audiences, ad creative, bids and landing pages, then share findings and recommendations with clients
- Coordinate with creative and content colleagues to lift campaign performance and prepare recurring client updates
What you bring
- At least six years of practical work in performance marketing or media buying
- You have worked in the Saudi market and run e-commerce campaigns on Salla, Zid or WordPress
- You have handled monthly budgets of SAR 100,000 or more across Meta, Google Ads, TikTok Ads and Snapchat Ads
- You can use GA4, GTM, Meta Pixel and CAPI, with knowledge of tracking, attribution and audience segmentation
Who this fits
This senior role suits someone who can manage several client accounts, interpret campaign data and present recommendations. It is remote, with work scheduled from 9:00 AM to 5:00 PM Sunday through Thursday; Friday and Saturday are days off.
From the employer
Nasoft is hiring on behalf of one of our clients, a Production House in Saudi Arabia that is expanding its services by launching a dedicated Performance Marketing division.
We're looking for a results-driven Senior Performance Media Buyer with extensive experience managing high-budget campaigns and optimizing performance across multiple advertising platforms.
Responsibilities
- Plan, launch, manage, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
- Manage monthly advertising budgets exceeding SAR 100,000, ensuring maximum campaign performance and profitability.
- Monitor, analyze, and optimize campaign performance using key KPIs, including ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue.
- Develop data-driven media strategies, conduct A/B testing, and continuously optimize audiences, creatives, bidding strategies, and landing pages.
- Collaborate with creative and content teams to improve campaign results and deliver actionable insights to clients through regular performance reports and recommendations.
- Stay up to date with industry trends, platform updates, and emerging advertising opportunities.
Requirements
- 6+ years of hands-on experience in Performance Marketing / Media Buying.
- Hands-on experience in the Saudi market is a Must.
- Experience managing performance campaigns for E-commerce brands using Salla, Zid, or WordPress CMS platforms.
- Proven experience managing high monthly advertising budgets (SAR 100K+ or equivalent) across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
- Strong expertise in campaign optimization and performance analysis, with a proven ability to improve ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue.
- Solid understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), conversion tracking, attribution, and audience segmentation.
- Strong analytical mindset with the ability to translate data into actionable growth strategies.
- Excellent client-facing, presentation, and communication skills with experience managing multiple client accounts.
Benefits
Working Conditions
- Job Type: Full-time
- Work Model: Remote
- Working Days: Sunday – Thursday
- Days Off: Friday & Saturday
- Working Hours: 9:00 AM – 5:00 PM
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