Social Media Manager for a US DTC Company (Remote)

Paired Open

Remote Venezuela Full-time Manager Social Media

At a glance

Manager-level Social Media role at Paired. Remote, Venezuela · full-time.

Pay not stated Social Media salary

RoleSocial Media

SeniorityManager

LocationVenezuela

WorkplaceRemote

EmploymentFull-time

PostedOct 21, 2026

Role brief

remoteroles summary, based on the employer's posting.

What you'll do

Set the organic content direction for Instagram and TikTok, then turn it into a working calendar and regular posts
Make and edit static and video posts from brand assets, product samples and material supplied by creators
Find creator-made content and reshape it into emotionally engaging posts suited to the brand
Track US trends and adapt them into on-brand content, coordinating creator material with the affiliate and partnerships lead
Edit video lightly and tailor posts for use across Instagram and TikTok

What you bring

You have planned and delivered organic social strategy, with hands-on experience across both parts
You have created social content specifically for Instagram and TikTok
You can handle basic video edits and are comfortable with AI tools, Canva or comparable content software
You bring a strong visual sensibility and understand how to read and respond to US audience trends

Who this fits

This suits a hands-on strategist who can move from planning to making content and is comfortable collaborating with leadership, a small team and an outsourced agency. The role is fully remote and based in Venezuela, with forty hours a week as an international contractor. EST-hours availability is preferred.

From the employer

About us

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

About the Role

We’re hiring an Organic Content Strategist for a US DTC gifting brand to work remotely with their team.

The brand makes sentimental, gift-led products built around personal milestones like births and weddings. You’ll own their organic presence on Instagram and TikTok, from strategy to execution. That means planning the content calendar, creating and editing posts, and turning creator content into social posts that carry real emotion rather than reading like product marketing.

You’ll work in a small team directly with leadership and an outsourced agency layer. You’ll also partner closely with the brand’s Affiliate & Partnerships Manager, turning the creator content they bring in into organic posts.

Job Responsibilities

Day to Day

Own the brand’s organic presence across Instagram and TikTok.
Create and edit static and video content using company assets, creator content and product samples.
Source creator-generated content and shape it into engaging organic posts.
Do light video editing and adapt content for cross-platform use.
Manage the posting cadence and the organic content calendar.

Strategy & Collaboration

Develop and execute a creative content strategy aligned with brand goals and trends.
Monitor trends, especially US trends, and translate them into on-brand social content.
Work with the affiliate/outreach role so creator content lines up with the social strategy.

Requirements

Proven experience both planning and executing organic social media strategy, not one or the other.
Experience creating content specifically for Instagram and TikTok.
Light video editing ability.
Comfortable using AI tools, Canva or similar content tools.
Creative and trend-savvy, with a strong visual eye.
Strategic, but also hands-on and execution-oriented.
Idea-driven, culturally aware and proactive.
Cultural fluency with a US audience, since the role reads and reacts to US trends.
Availability to work EST hours is preferred.

Benefits