Head of Sales & Marketing - B2B Revenue Growth & GTM | Remote
At a glance
Director-level General Marketing role at Pavago. Remote, Colombia.
Pay not stated General Marketing salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set sales and marketing direction, then own pipeline, acquisition, conversion and revenue outcomes
- Guide sales and marketing teams while hiring, coaching and developing commercial staff
- Shape target-customer profiles, positioning and messaging, and set the go-to-market approach
- Run outbound, inbound, paid acquisition, demand generation and partnership work across the funnel
- Build sales playbooks and processes, review forecasts and pipeline, and fix conversion bottlenecks
What you bring
- At least seven years in sales, marketing or both, including three years in a related leadership role
- You have built and expanded revenue operations and managed commercial teams and budgets
- You understand B2B funnels and can use financial and analytical measures such as CAC, LTV and conversion
- You can lead against measurable targets while staying involved in execution
Who this fits
This director-level role suits someone who can lead sales and marketing teams while remaining hands-on with revenue work. It is full-time and remote from Colombia, with working hours aligned to the U.S. business day.
From the employer
Head of Sales & Marketing – B2B Revenue Growth & GTM | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Head of Sales & Marketing to own the commercial engine across sales, marketing, pipeline generation, customer acquisition, and revenue growth.
This is a senior leadership role for someone who can combine revenue strategy with hands-on execution. You’ll build predictable pipeline, improve conversion, lead sales and marketing teams, and develop scalable go-to-market systems.
What You’ll Own
- Develop and execute the overall sales and marketing strategy
- Own revenue, pipeline, customer acquisition, and conversion targets
- Lead and develop sales and marketing teams
- Define ICP, positioning, messaging, and go-to-market strategy
- Oversee:
- Outbound sales
- Inbound marketing
- Paid acquisition
- Demand generation
- Partnerships
- Build scalable sales processes, playbooks, and operating systems
- Monitor the full funnel from lead generation → opportunity → close
- Own forecasting, pipeline reviews, and revenue reporting
- Identify funnel bottlenecks and improve conversion rates
- Recruit, onboard, coach, and develop commercial team members
- Partner directly with executive leadership on growth initiatives
Requirements
- 7+ years of sales and/or marketing experience
- 3+ years in a sales, marketing, or revenue leadership role
- Demonstrated experience building and scaling revenue functions
- Strong understanding of B2B sales and marketing funnels
- Experience managing commercial teams and budgets
- Strong knowledge of:
- Pipeline generation
- Customer acquisition
- Sales conversion
- Demand generation
- GTM strategy
- Revenue forecasting
- Strong financial and analytical understanding of CAC, LTV, pipeline, conversion, and revenue
- Proven ability to manage performance against measurable targets
- Strategic thinker who is equally comfortable with hands-on execution
- Strong leadership and executive communication skills
What Success Looks Like
- Predictable, growing sales pipeline
- Consistent revenue growth and improved conversion
- Clear alignment between sales and marketing
- Efficient customer acquisition and healthy CAC/LTV economics
- Accurate forecasting and revenue visibility
- Scalable sales and marketing processes
- High-performing, accountable commercial teams
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Executive/Client Interview
- Offer & Onboarding
Apply Now
If you’ve successfully built revenue engines, led sales and marketing teams, scaled B2B pipeline, and improved commercial performance, this is an opportunity to take ownership of growth at the leadership level.
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