Marketing Coordinator
At a glance
Mid-level General Marketing role at Pavago. Remote, Costa Rica.
Pay not stated Marketing Coordinator salary
remoteroles summary, based on the employer's posting.
What you'll do
- Keep Salesforce records clean by organizing segments and fixing duplicate, missing or inaccurate entries
- Build and check targeted prospect lists with ZoomInfo or similar tools, then prepare audiences for outreach
- Set up mass email campaigns, coordinate their assets and track results for marketing leaders
- Maintain dashboards covering campaign performance, lead data, database health and marketing activity
- Document recurring marketing workflows and support website updates, SEO tasks and competitor research
What you bring
- You have hands-on Salesforce experience managing data, segmentation and reports
- You have used marketing automation and prospecting platforms, such as Pardot, HubSpot or ZoomInfo
- You bring strong spreadsheet skills, careful data handling and the ability to document structured workflows
- You communicate well in written English and can work remotely during U.S. Central business hours
Who this fits
This hands-on coordinator role suits someone organized and process-focused who can manage CRM data, campaign work and recurring marketing operations. It is remote from Costa Rica, with working hours aligned to U.S. Central Time. The role works directly with senior marketing leadership.
From the employer
Marketing Coordinator – Salesforce, CRM, Marketing Operations & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Central Time (CST)
About the Role
At Pavago, one of our clients is hiring a Marketing Coordinator to support CRM management, lead generation, campaign execution, and day-to-day marketing operations.
This is a hands-on, process-driven role for someone who is highly organized, comfortable working with Salesforce and marketing data, and knows how to keep campaigns, prospect lists, and marketing systems accurate and running smoothly.
You’ll work directly with senior marketing leadership and play an important role in building scalable, reliable marketing operations.
What You’ll Own
Salesforce CRM & Data Management
- Maintain clean and accurate data in Salesforce
- Manage CRM hygiene, segmentation, and database organization
- Audit records and resolve duplicate, incomplete, or inaccurate data
- Ensure marketing data is campaign-ready and properly structured
Lead Generation & Prospect List Building
- Build targeted prospect lists using ZoomInfo and similar tools
- Research and organize prospect and company data
- Audit lists for accuracy and relevance
- Prepare segmented audiences for marketing and outreach campaigns
Marketing Campaign Execution
- Build and execute compliant mass email campaigns
- Support campaign setup, tracking, and reporting
- Assist with email drafts, templates, and publishing
- Coordinate campaign assets and light creative work using Canva
- Support marketing automation through Pardot / Account Engagement, HubSpot, or similar platforms
Reporting & Marketing Analytics
- Maintain campaign tracking frameworks and dashboards
- Track:
- Campaign performance
- Lead data
- Database health
- Marketing activity
- Provide organized reporting and visibility to marketing leadership
SEO & Website Support
- Conduct basic website and content audits
- Support SEO-focused website updates
- Assist with content improvements and publishing
- Help maintain accurate and optimized website content
Marketing Processes & SOPs
- Document marketing workflows and SOPs
- Standardize recurring processes
- Identify operational gaps and inefficiencies
- Recommend improvements that make marketing execution more scalable
Competitive & Market Research
- Maintain competitor tracking databases
- Conduct basic market and competitor research
- Organize findings to support marketing decisions
Requirements
- Hands-on experience with Salesforce, including data management, segmentation, and reporting
- Experience with marketing automation platforms such as:
- Pardot / Salesforce Account Engagement
- HubSpot
- Similar marketing automation tools
- Experience with ZoomInfo or similar prospecting platforms
- Strong Excel / Google Sheets skills
- Experience maintaining CRM hygiene and marketing databases
- Strong attention to detail and data accuracy
- Highly organized and process-driven
- Ability to follow, improve, and document structured workflows
- Strong written English communication
- Comfortable working remotely during CST business hours
Nice to Have
- Experience supporting U.S.-based companies
- Basic SEO and website optimization knowledge
- Experience with CMS platforms
- Marketing email or content-writing experience
- Familiarity with Canva or similar design tools
Tools & Tech
Salesforce | Pardot / Account Engagement | HubSpot | ZoomInfo | Excel | Google Sheets | Canva
What Success Looks Like
First 30 Days: Learn the systems, improve CRM cleanliness, and execute recurring tasks reliably.
By 60–90 Days: Own routine marketing operations, improve workflows, and provide stronger campaign and reporting visibility.
By 6 Months: Become a dependable operational backbone for marketing, with clean systems, documented processes, and proactive execution.
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Client Interview
- Offer & Onboarding
Apply Now
If you’re a Marketing Coordinator with experience in Salesforce, CRM management, marketing automation, ZoomInfo, and campaign operations, we’d love to hear from you.
#MarketingCoordinator #Salesforce #MarketingOperations #CRM #Pardot #HubSpot #ZoomInfo #LeadGeneration #MarketingAutomation #RemoteMarketing #RemoteJobs
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