Social Media Manager
At a glance
Manager-level Social Media role at Pavago. Remote, United States · no salary stated · we estimate $72,500–$111,000 across the United States.
Pavago has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Set social plans around marketing and growth goals, then run them across the named platforms
- Plan platform calendars and write captions, opening hooks, and tailored posts
- Coordinate visual content with designers, editors, and marketing colleagues
- Publish posts, handle daily comments and messages, and build interaction through conversations and trends
- Launch organic and paid campaigns, then use engagement and conversion data to improve results
What you bring
- At least two years in social media management, content marketing, or digital marketing
- You have managed business or brand accounts on several social platforms
- You can write and create content, and use social scheduling and measurement tools
- You understand platform-specific practices, audience growth, and how to read performance metrics
- Strong written and spoken English, with organized and detail-focused execution
Who this fits
This hands-on manager role suits someone who can balance content creation, community work, and performance analysis. It is fully remote and follows U.S. business hours. Applicants are asked to include examples of social accounts, campaigns, or content they have managed.
From the employer
Social Media Manager
Type: Full-Time Remote | Working Hours: U.S. Business Hours
About This Opportunity:
Join a growing business as their Social Media Manager and take ownership of building a strong, engaging, and high-performing brand presence across social platforms.
This is a hands-on role for someone who understands how to combine creativity, content strategy, community engagement, and performance analysis to grow audiences and drive measurable business impact. You’ll manage social media strategy, content planning, publishing, engagement, and campaign performance across platforms including LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube.
We’re looking for someone creative, organized, proactive, and highly comfortable managing multiple platforms while staying on top of trends, engagement opportunities, and performance insights.
If you enjoy social media strategy, content creation, storytelling, audience growth, community engagement, and brand building — this role is for you.
What You’ll Do:
• Develop and execute social media strategies aligned with marketing and growth goals
• Create and manage content calendars across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube
• Write engaging social media captions, hooks, and platform-specific content
• Collaborate with designers, editors, and marketing teams to create high-performing visual content
• Schedule and publish content using tools such as Hootsuite, Buffer, Sprout Social, or HubSpot
• Monitor comments, DMs, mentions, and community engagement daily
• Build audience engagement through conversations, trend participation, and community interaction
• Launch and support organic and paid social campaigns for content, events, and promotions
• Analyze content performance and optimize strategies based on engagement and conversion data
• Track KPIs including engagement, follower growth, reach, clicks, and conversions
• Stay current with social media trends, platform updates, and emerging content opportunities
• Support brand positioning and online visibility through consistent social media execution
What You Bring:
• 2+ years experience in social media management, content marketing, or digital marketing roles
• Strong experience managing business or brand accounts across multiple social platforms
• Excellent copywriting, storytelling, and content creation skills
• Experience using social media scheduling and analytics tools such as Hootsuite, Buffer, Sprout Social, or HubSpot
• Strong understanding of LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube best practices
• Familiarity with Canva, Adobe Creative Suite, or other content creation tools
• Strong understanding of audience engagement, content strategy, and social media growth
• Analytical mindset with ability to track, interpret, and optimize performance metrics
• Highly organized with strong attention to detail and execution discipline
• Excellent written and verbal English communication skills
Nice to Have:
• Experience managing social media for SaaS, e-commerce, agencies, or professional services businesses
• Experience with influencer collaborations or UGC campaigns
• Familiarity with paid social advertising platforms and campaign boosting
• Experience creating short-form video content or coordinating video production
• Background in startup or fast-growing business environments
Key Success Metrics:
• Engagement growth across social platforms
• Follower and audience growth consistency
• Increased website traffic and lead generation from social channels
• Strong content consistency and publishing reliability
• Community engagement and response quality
• Performance improvement across campaigns and content initiatives
Why You’ll Love This Role:
• High-ownership role with direct impact on brand growth and audience engagement
• Opportunity to shape social strategy and creative direction across multiple platforms
• Fully remote flexibility with creative freedom and autonomy
• Work closely with marketing and leadership teams on growth initiatives
• Exposure to content strategy, branding, paid campaigns, and community growth
• Long-term growth opportunity within social media, digital marketing, and brand strategy
Ready to help build a high-performing social media presence that drives engagement and growth? Apply now with examples of social accounts, campaigns, or content you’ve managed.
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