Social Media Manager salary

12 market ranges · employer-stated pay · updated Oct 24, 2026

The best-evidenced figure here is for social media manager roles at mid level across the United States: 114 postings where the employer stated pay put the middle half between $85,000 and $124,875, with a median of $100,000.

Pay rises with seniority across the United States: the medians run mid-level $100,000 and senior $130,000. Moving from mid-level to senior is worth roughly 30% more.

Every range here is counted from real postings, never modelled. 6 of the 12 ranges in the table rest on fewer than 10 postings and are marked hint: treat those as hints rather than benchmarks.

Every measured range

12 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Mid	$85,000 – $124,875	$100,000	114
United Kingdom · country-wide	Mid	£35,500 – £47,500	£42,500	9hint
Canada · country-wide	Mid	CA$74,500 – CA$91,500	CA$87,750	7hint
United States · country-wide	Senior	$104,250 – $146,181	$130,000	19
Remote · United States	Mid	$90,000 – $109,375	$100,000	21
Remote · United States	Senior	$125,000 – $144,000	$130,000	9hint
Chicago	Mid	$77,500 – $92,500	$81,975	5hint
London	Mid	£35,500 – £46,250	£39,000	6hint
Los Angeles	Mid	$77,375 – $98,625	$86,250	10
New York	Mid	$86,500 – $136,250	$109,500	31
New York	Senior	$97,500 – $148,363	$103,500	5hint
San Francisco	Mid	$125,000 – $182,500	$140,000	13

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

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Social Media Manager vs adjacent roles

4 measured comparisons

Compared role	Level	Social Media Manager	Them	Gap	Sample
Community Manager	Mid · US	$100,000	$89,010	+12%	114 / 115
Marketing Manager	Mid · US	$100,000	$125,000	-20%	114 / 1,184
Digital Marketing Manager	Mid · US	$100,000	$106,800	similar pay	114 / 49
Content Marketing Manager	Mid · US	$100,000	$115,000	-13%	114 / 42

Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means social media manager pays more. Medians within 10% show as similar pay.