Social Media Specialist (X, Facebook, Instagram) - (Fully Remote)
At a glance
Mid-level Social Media role at Pitchbox. Remote, United States · full-time · no salary stated · we estimate $72,000–$111,000 across the United States.
Pitchbox has not published a salary for this role. The figure below is our estimate, not theirs.
remoteroles summary, based on the employer's posting.
What you'll do
- Run daily X, Facebook and Instagram publishing for four products, from calendar planning through native posting
- Turn product updates, webinars and written resources into social posts, then make short vertical videos for each channel
- Handle comments and direct messages, route support issues and follow up until they are resolved
- Test new hooks and formats, track links with UTMs, and report weekly on reach, engagement, followers, traffic and signups
- Monitor competitor activity and industry news to spot timely topics for social posts
What you bring
- At least two years managing a brand’s social accounts yourself, ideally in B2B or SaaS
- Hands-on work across X, Facebook, Instagram, LinkedIn, Reddit and TikTok, with examples and results you can explain
- You can independently film and edit short vertical video and write clear, engaging English copy
- You can interpret platform analytics, work with UTM links and use GA4 at a basic level
Who this fits
This is a hands-on individual contributor role: you create and publish the content and own channel results, rather than managing a team or agency. It suits someone who wants to run social accounts end to end and move quickly on timely topics. The role is fully remote in the United States.
From the employer
You've run brand accounts day-to-day and grown their reach and engagement. You want channels that are yours to own. Pitchbox needs you to run social for our marketing automation products on X, Facebook, Instagram, LinkedIn, and Reddit every day.
This is a hands-on role. You write the posts, cut the short videos, answer the replies and DMs, and read the numbers. You won't manage a team or an agency. You'll do the work yourself and own the results.
About Pitchbox
Pitchbox empowers SEO and AEO teams at many of the world's top brands, publishers, and agencies. Our comprehensive suite of AI-powered software products is trusted by professionals across 57 countries. Significant investments in AI, automation, and new product development drive demand for our platform and position us for growth as we launch new products. To support this and expand globally, we're hiring new team members.
What you'll do
- Run our X, Facebook, and Instagram accounts day to day, covering all four of our SaaS products. Plan the calendar, write the copy, and publish natively on each platform.
- Make short vertical videos: product tips, quick how-tos, screen recordings, and clips from our team and customers. Reuse them across Reels, Facebook Reels, and X video.
- Turn our blog posts, guides, webinars, and product releases into posts people save and share.
- Answer comments, replies, mentions, and DMs fast. Send support questions to the right person and close the loop.
- Join conversations on X where marketers and our users already hang out. Reply with something useful, not "Great post!"
- Test on purpose. Run Instagram Trial Reels to try new hooks on non-followers. Try new formats on X. Keep what works and drop what doesn't.
- Track everything with UTM links. Report weekly on reach, engagement, followers, and the traffic and signups social sends to our products.
- Watch competitors and industry news. Flag trending topics we can jump on the same day.
Must-haves
- 2+ years running social media for a brand, ideally B2B or SaaS. You did the posting yourself.
- Links to accounts you ran and posts you made, with numbers you can explain.
- Hands-on experience with X, Facebook, Instagram, LinkedIn, Reddit, and TikTok. You know how each one works in 2026 and why the same post doesn't work on all three.
- You can shoot and edit short vertical video on your own. Your phone plus Descript, Filmora, CapCut, or similar is enough.
- Excellent written English. You can make a dry software feature sound worth a click in one line.
- Comfort with numbers. You read native analytics, use UTMs, and know GA4 basics.
- You move fast on trends and news without getting sloppy.
Nice-to-haves
- Experience marketing B2B SaaS or marketing software.
- A personal following on X, especially in marketing or tech.
- Experience running small paid boosts or Meta ads to push winning posts.
- Basic design skills in Canva or Figma, plus working knowledge of video tools like Descript, Filmora, and CapCut, and AI video tools like Higgsfield, Freepik, or similar.
- Experience with LinkedIn or YouTube Shorts.
- You use AI tools for research and drafts, and you still write like a human.
Tools
- X, including X Premium Business features and native X analytics
- Meta Business Suite (Facebook and Instagram)
- A social scheduling and inbox tool
- Descript, Filmora, or CapCut for video editing
- AI video tools such as Higgsfield or Freepik
- Canva or Figma
- GA4 and UTM links
Why join
- You'll own three channels end to end. Your work goes live without a long approval chain.
- You'll cover four marketing automation products, so you'll always have a real story to tell.
- Pitchbox is investing in AI, automation, and new products. New launches mean new things to post about.
- Fully remote.
The Opportunity
At Pitchbox, we understand that outstanding individuals might not always fulfill every requirement listed in a job description. We encourage you to apply if you resonate with this role and our company, even if you do not meet all the criteria. We value potential as much as experience. We're eager to explore the unique ways you can contribute to our mutual success.
Salary
We offer competitive market rates for all positions based on qualifications and experience.
How to apply
Apply through this page using the normal application process. Don't email our support team or try to contact our founders directly. Spam applications will be banned from consideration.
Role
This role is sometimes referred to as Social Media Specialist, Social Media Marketing Specialist, Social Media Manager, Social Media Coordinator, Social Media Executive, Social Media Marketer, Social Media Content Creator, Social Media Content Specialist, Social Media Strategist, Community Manager, Social Media Community Manager, Content Creator (Short-Form Video), Reels Creator, X (Twitter) Specialist, Instagram Specialist, Facebook Specialist, B2B Social Media Specialist, SaaS Social Media Specialist, Digital Marketing Specialist (Social).
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