Marketing Lead and Content Strategist
At a glance
Senior Content Strategy role at Shadow Light Studios. Remote, Lebanon · full-time.
Pay not stated Content Strategist salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set direction for Caleb’s Instagram, YouTube, LinkedIn and Twitter, with audience growth as the central goal
- Use performance data to spot what resonates, then focus future content on those themes
- Turn stories and ideas into content plans, shaping scripts, opening hooks and creative concepts
- Guide editors, producers and designers, reviewing their work against the strategy and brand voice
- Keep publishing on track by managing calendars, arranging filming days and coordinating the team
What you bring
- You understand social content and know how to tell stories that connect with an audience
- You have edited content before and can use that experience to guide creative choices
- You can lead people, give useful feedback and turn ideas into effective content
- You stay organized while handling a quick-moving workflow
Who this fits
This senior role suits a hands-on content strategist who can set creative direction and guide a team while owning Caleb’s personal-brand growth. It is remote in Lebanon.
From the employer
About Shadow Light Studios
Shadow Light Studios is a global creative team that builds high performance content for creators, founders and brands. We move fast, think creatively and specialise in storytelling built for Instagram, YouTube, LinkedIn and Twitter. Our team has worked with Monster Energy, Apple, Apple Music, Logan Paul, Machine Gun Kelly and Golden Goose. We build full content systems that help clients grow fast and stay consistent.
Marketing Lead and Content Strategist
Here is the clearest way to put it.
Your number one job is to grow Caleb’s personal brand.
Your ideas, your strategy and your content plans will decide how we get from 12,000 followers to 50,000 and then to 100,000. Everything else in the role supports that goal.
You will shape what we post, why we post it and how every piece of content moves us forward. You will also build the marketing flow for the SLS brand so the content you plan eventually converts to real sales.
This is a creative and strategic role.
Not just posting.
Not just managing tasks.
You are the thinker and the driver.
Requirements
What You Will Do
Grow the brand
• Build the full strategy for Caleb’s Instagram, YouTube, LinkedIn and Twitter
• Create content plans that grow followers, improve reach and deepen the audience
• Study analytics, understand what works and decide what we should double down on
• Turn ideas, stories and insights into content that feels real and performs well
Lead the creative direction
• Shape scripts, hooks and concepts
• Guide editors, producers and designers
• Review and refine edits so they match the strategy and the brand voice
Make sure the system runs smoothly
• Plan content calendars
• Organise filming days
• Coordinate with the team
• Make sure content gets published consistently
What You Bring
• A strong understanding of social content and storytelling
• Prior editing experience so you can guide creative decisions
• Clear thinking and the ability to turn ideas into content that works
• Confidence in leading people and giving feedback
• Good organization and the ability to handle a fast moving workflow
• A genuine interest in growing personal brands and building audiences
Benefits
Compensation and Benefits
• Competitive salary based on experience
• Direct work with top creators and global brands
• Ownership, creative freedom and room to grow
• A chance to build a brand from the inside and see your ideas come to life
• A strong team of editors, producers and creatives supporting you
• Flexible, results focused culture
• Exposure to international level content and systems
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