Senior Brand Creative Manager
At a glance
Senior Creative role at thatgamecompany. Remote, China · full-time.
Pay not stated Creative salary
remoteroles summary, based on the employer's posting.
What you'll do
- Develop and produce overseas-market videos, user-acquisition ads, community UGC hooks, and app-store visuals
- Shape creative approaches around seasonal themes and IP collaborations for distinct audience groups
- Set visual direction for color, composition, pacing, and polish, adapting work to local cultural tastes
- Brief designers, editors, and external vendors, then guide production through delivery
- Review funnel metrics such as CPM, retention, CTR, and CVR to spot fatigue and plan creative revisions
What you bring
- At least five years producing brand videos for overseas gaming markets, with insight into regional player cultures
- Strong command of After Effects and Premiere Pro, VFX plugins, and cinematic editing and visual language
- Professional working ability in both Chinese and English
- A portfolio or showcase link ready to submit with your application
Who this fits
This role suits a senior creative who can connect brand expression with user-acquisition performance and explain the reasoning behind creative choices. The position is remote across the APAC region. A relevant bachelor’s degree or higher is preferred, while Japanese fluency and experience with motion graphics or 2D animation are valued extras.
From the employer
Senior Brand Creative Manager
Remote - APAC Region
Job Description
Creative Strategy & Production: Responsible for the ideation, scriptwriting, and production of visual assets across overseas markets, including brand videos, UA (User Acquisition) performance ad creatives, community UGC (User-Generated Content) viral hooks, and app store visual storefronts (App Store / Google Play).
Tailored Audience Campaigns: Formulate customized creative strategies aligned with seasonal themes or IP collaborations (leveraging tags such as Art, Female-oriented, Hardcore Competitive, etc.) to deliver high emotional resonance and precise visual positioning for diverse target demographics.
Global Aesthetic Excellence: Maintain premium international aesthetic standards; strictly control color grading, composition, pacing, and visual sophistication to ensure deliverables resonate with local cultural sensibilities while firmly rejecting low-brow, low-quality, or formulaic user acquisition tropes.
Cross-Functional & Vendor Management**: Guide and collaborate with visual designers, 3D/video editors, and external vendors to execute creative concepts efficiently and at high quality; translate creative intent into structured, logical design briefs for production teams.
Data-Driven Optimization: Routinely analyze full-funnel performance metrics (e.g., CPM, retention rates, CTR, CVR) with strong logical reasoning; agilely diagnose creative fatigue or friction points based on data, and rapidly deploy systematic iteration and optimization plans.
Job Requirements
Industry Experience: 5+ years of experience in overseas gaming brand video production, with a deep capacity to empathize with the emotional pain points, subcultures, and nuances of players across different global regions.
Technical Mastery & Cinematography: Highly proficient in video editing software such as After Effects and Premiere Pro, with the ability to skillfully utilize VFX plugins; expertise in Motion Graphics (MG) and 2D animation is highly preferred. Masterful command of cinematic lens language, pacing, and artistic expression.
Strategic Thinking: Capable of providing robust logical frameworks for every creative pitch (e.g., justifying why specific visual metaphors or editing rhythms are utilized), expertly balancing the intersection of "brand identity" and "UA acquisition efficiency."
Educational Background & Passions: Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or related fields is preferred. Strong passion for and deep understanding of global pop culture, anime/manga IPs, or the Virtual YouTuber (VTuber) ecosystem is a significant plus.
Language Skills: Professional working proficiency in Chinese and English is required; fluency in Japanese as a working language is a highly valued plus.
Portfolio: A professional portfolio or a link to your showcase is required upon application.
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