Digital Marketing Specialist (with Website Management Experience)
At a glance
Mid-level Digital Marketing role at The Archetype Strategy. Remote · full-time.
Pay not stated Digital Marketing Specialist salary
remoteroles summary, based on the employer's posting.
What you'll do
- Set digital plans for the company and its divisions, connecting campaigns to business priorities with leadership
- Plan social content across LinkedIn, Facebook, Instagram and TikTok, maintaining calendars and consistent brand messaging
- Update the website, guide its content and SEO work, then use traffic and conversion data to improve it
- Run Google, LinkedIn and Facebook ad campaigns, managing budgets and sharing performance results
- Build processes to gather and respond to Google Reviews, while tracking marketing results and recommending next steps
What you bring
- At least five years in digital marketing, preferably serving B2B or service-based organizations
- Hands-on capability across social media, paid advertising, SEO and website platforms such as WordPress
- Experience strengthening revenue and brand visibility, plus managing online reviews and Google Reviews
- Working knowledge of Canva or Adobe Creative Suite, with strong communication and project coordination skills
Who this fits
This role suits a self-directed marketer comfortable balancing work across multiple brands in a fast-moving setting. It is remote, with a flexible schedule focused on results.
From the employer
About Us:
At The Archetype Strategy, we’re building Texas’ top staffing and workforce solutions across construction, logistics, and fiber tech industries. We pride ourselves on reliability, growth, and delivering the best talent to our clients. We’re looking for a Senior Digital Marketing Specialist who can help us expand our online presence, strengthen our brand reputation, and accelerate growth across all our divisions.
Role Overview:
As the Senior Digital Marketing Specialist, you’ll own our marketing strategy across multiple brands, manage digital advertising, oversee our website and social media presence, and implement campaigns that drive results. You’ll also work closely with leadership to align marketing with business goals and ensure consistent branding across the board.
Responsibilities:
Marketing Strategy & Execution
- Develop and execute comprehensive digital marketing strategies to grow The Archetype Strategy and its divisions.
- Align marketing initiatives with overall business objectives, collaborating closely with leadership.
Social Media Management
- Oversee and execute daily content on LinkedIn, Facebook, Instagram, TikTok, and other platforms.
- Develop content calendars, grow engagement, and ensure consistent brand messaging.
Website & SEO
- Manage website updates, content strategy, and SEO optimization (WordPress or similar).
- Monitor website analytics, traffic, and conversions to drive continuous improvement.
Online Reviews & Reputation
- Develop processes to collect, monitor, and respond to Google Reviews and other platforms.
- Build a positive online reputation through consistent engagement and proactive management.
Digital Advertising
- Plan and execute campaigns on Google Ads, LinkedIn Ads, and Facebook Ads.
- Manage budgets, optimize performance, and report on ROI.
Analytics & Reporting
- Use Google Analytics, social media insights, and ad platform metrics to analyze campaign performance.
- Provide regular reports with actionable recommendations for growth.
Requirements:
- 5+ years of experience in digital marketing, ideally in B2B or service-based industries.
- Proven track record of helping companies grow revenue and brand presence significantly.
- Expertise in social media management, digital advertising, and SEO.
- Strong understanding of website management (WordPress or similar platforms).
- Experience managing online reputation and Google Reviews.
- Proficiency in design tools like Canva or Adobe Creative Suite.
- Excellent communication and project management skills.
- Self-starter who thrives in a fast-paced, multi-brand environment.
Compensation:
Competitive pay based on experience and results.
Flexible schedule — results-driven, not micromanaged.
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